Be Unforgettable

When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]

Continue Reading

Homeless Guy with Golden Voice

I saw this video on Phil’s Unionversity website yesterday and was blown away by this guys voice, the voice just doesn’t go with what you’re seeing, he’s amazing! Drugs and alcohol have taken their toll on his life and he’s fallen on hard times, but the social web has shown it’s a force for good […]

Continue Reading

Speed Cameras Are Good!

Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / […]

Continue Reading

Will This Advertising Idea Ever Fly

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]

Continue Reading

Fun Feels Good

I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a […]

Continue Reading

There’s An Ad For That

You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them […]

Continue Reading

Organic Fusion Engineer

I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]

Continue Reading

Seth Godin London Session

A couple of weeks ago I attended a Seth Godin presentation in London, produced by Mark Muggeridge of Evil Genius. I first heard of the event on Triiibes when Mark announced he’d been in discussions with Seth about putting on an event. Having been involved in live events myself for almost 20 years, I offered […]

Continue Reading

Sex Criminal Fashions

I was just browsing Mary McKnight’s blog at Sacrilicious Marketing when I also noticed the Pedophile Beard viral video below by Jon La Joie, I’ll be honest, I haven’t laughed out loud like that for quite some time. There’s plenty more videos on his website. This is another good one, Show Me Your Genitals (I […]

Continue Reading

Dirty Laundry

We’ve heard it so many times from clients & suppliers… “we’re customer focused… everything we do is with the customer in mind… we’re number one for our clients… you can trust us to deliver… we won’t let you down… yawn yawn etc” Then they proceed to say “But don’t take our word for it, listen […]

Continue Reading

How To Make People Read My Blog

In a follow up from my “nobody reads my blog” post (which ironically is now my second most read individual post!?!?), I recently posted on the triiibes forum where a member was asking a question along the lines of “how to write a blog that someone will read?” well the answer is easy, don’t write […]

Continue Reading

Just Give Me The Darn Thing!

If you’ve got something worthwhile of my time then let me read it, but don’t make me jumps through hoops to get it. Why do I have to register with your site first to get it? ask yourself the following: If I don’t register with you… I’ll never know how great what you’ve written is, […]

Continue Reading

I can’t get no…

Go on admit it, you know you jutted your lips out just then and said “mmm, mmm, mmm satis-fact-shun” Well maybe you can now… if you have a niggle about something, or want to ask the guys that actually make the products you’re using, check out Get Satisfaction What better way is there for a […]

Continue Reading

Marketing or Publicity?

Well, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than […]

Continue Reading