A short film exploring the roles of fan culture and their importance to brands.
Personally I think Aaron Bogucki nails the definition of a fan by saying “A fan is someone that finds something so inspirational that they alter their lifestyle to support it”
An important takeaway is that big brands need to respect that for someone to be a real fan and possible advocate, they need to do so freely and without pressure or coercion.
created by we are amplify
mmmm, having avoided paying £500m in tax this year, it’s rather ironic of Barclays to create this advert, but maybe that’s the whole point, it will undoubtedly get tongues wagging… although I’ve got to add, I really liked the advert.
To send your own gentle reminder here
If you like Cinemagraphs and you have an iPhone, you’ll love Cinemagr.am
A common problem faced by patients, is keeping track of their condition and remembering dates and details when asked for information by a physician. I’d pondered creating a personal visual health diary app in the past, something that prompts a patient to input information about their condition, be it hourly, daily, weekly etc. This data could then be presented to the physician in a visual and interactive way.
And I’m not the only one to think this could be useful, Katie McCruddy, a Myasthenia Gravis sufferer, has kept a detailed diary of her condition from the age of 13, but she is also an interactive designer, so when she was faced with explaining her condition and history to a new physician she thought visualisations would help get the details across quickly and effectively.
To see how effective it was see these posts The Timeline & The Consultation
Something you probably don’t know about me, is that I’m fascinated by the human brain (more neurally than physically), so I was pleased to discover that an exhibition about them opened yesterday. So if you fancy looking at pickled brains in jars head over to the London Wellcome Collection
Wellcome Collection exhibition details
Here’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK.
If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged in the plan. If it believes you’re a guy, you’re not shown the advert but instead presented statistics on the problem, turning the table and driving home the message that as a man you’ve now experienced what it’s like to have your freedom of choice taken away purely down to your gender.
Neat idea that should garner plenty of press coverage and undoubtedly get a few people hot under the collar, but that’s a good thing!
more info:
Plan uk
Choices for Girls
O2 has a privacy PR nightmare developing!
Have a smart phone?
Use it to surf the web?
Use O2?
Would you be annoyed to discover they were passing on your phone number to every site you visit when using your mobile phone?
Then get annoyed, because that’s exactly what they do!
Below is my mobile screenshot when I tested it, you can try it out for yourself here http://lew.io/headers.php
Discovered by @lewispeckover
Chewbacca’s my favourite
This is a genius piece of self promotion by Jesse Rosten
“pro-pixel intensifying fauxtanical hydro-jargon micro bead extract infused with nutrive volumizing technology will leave your face virtually unrecognisable… My skin feels like plastic!”
thanks to Unionversity for posting this first
