The Beauty of Mathematics

I love mathematics (don’t ask, I generally keep that quiet)I love visualisation, and I love this video!Don’t worry you don’t have to like or know anything about maths to love this(you need to watch it full screen to appreciate it) “Mathematics. Rightly viewed, possesses not only truth but beauty. A beauty cold and austere, without […]

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Information Visualization Definition

Data: a record of related quantities Information: organised data Information Visualisation: schematically represented information But that only defines what it is, not it’s purpose & why? Purpose: “to clearly communicate information, stimulating viewer engagement & attention” Why?: To gain knowledge (meaningfully interpreted information) There’s a balancing act a creative must perform between form & function, plus they’re influenced […]

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Virgin on The Ridiculous

I’m guessing (hoping) this is a way to get press coverage and get people talking, rather than Virgin’s new way of doing safety videos, although I could be wrong. Although as I’ve posted before, Air New Zealand and Cebu Pacific have their own unique ways for inflight safety demonstrations   http://www.youtube.com/watch?v=DtyfiPIHsIg

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Steal

Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable. Originality […]

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Be Unforgettable

When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]

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Defining a Fan

A short film exploring the roles of fan culture and their importance to brands. Personally I think Aaron Bogucki nails the definition of a fan by saying “A fan is someone that finds something so inspirational that they alter their lifestyle to support it” An important takeaway is that big brands need to respect that […]

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One For The Ladies

Here’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK. If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged […]

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Apple’s Flashy iPod Touch Ad

There’s a iPod Touch advert on Wired’s homepage that’s very smart. Anyone not in the digital media industry, will likely look at the advert and not be overly impressed, but technically, this ad is very impressive, as it extends beyond what you assume is it’s frame, the iPod covers the menu bar above (which remains […]

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The Web Icon

A couple of years ago I needed a blog icon, realising there wasn’t a universally accepted one in existence, I created one to use for myself and threw it out into the world for anyone to use… it became far more popular than I ever expected, averaging 45,000 downloads a year! A couple of months […]

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Email Est Mort, Vive Le Email

I’ve been pondering the longevity of email for the past few years, wondering whether it’s time was numbered due to the ease and rise of messaging and social networks. And I’m certainly not the only one that’s considered this, there’s been plenty of opinions and debates about this online. Mark Zuckerberg said email was dead […]

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