Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the same results, but rather than showcasing a large campaign, they’re created a client case study of a child’s birthday party!
And of course, the proof is in the pudding, the video is itself becoming viral, genius!
I first saw this in Phil’s Unionversity site.