Category Archives: Future

Connection, Communication, Consolidation, Convergence, Context

Last week I was presenting my thoughts & ideas on future tech & trends with a client, so I thought I’d share them here… but let’s look at where we’ve come from, where we are now & where we appear to be heading.

Connection: Advent of the internet; Arpanet (1969), email (1972), internet mainstream (circa 1982), the web (1989)

Communication: Social media, Amazon (1994), Google (1998), Facebook (2004), YouTube (2005), Twitter (2006). RFID & NFC payment systems, Oyster card (2003), Starbucks (10% of transactions are now NF & Mobile)

Consolidation: (Hub Device) Technology & users reliant on connectivity to the internet. Most obvious tech consolidation is the smart phone, no longer separate cameras, music players, web browser (iPhone 2007)

Now
Convergence:
Individual devices share data & influence one another autonomously (AKA The Internet of Things). We’re moving away from a world of dumb devices, to one of connected intelligent smart devices.
Consumption / Gathering:
Wearable devices: Wrist: Nike Fuel, Jawbone UP, Fit Bit, Nymi, Pebble, Samsung Gear, Sony SmartWatch, Qualcomm Toq, TomTom, Nissan Nismo / Head: Google Glass, Weartrons RnR, Melon / Feet: Nike+ Sensor.
Sensors: Medical Equipment (health, safety) Scanadu Scout Tricoder, Climate & Ambient Systems, Automobiles
POS & POI: Info Boards, Posters, Displays, Barcode Scanning, RFID / iBeacons (Estimote)
Smart Devices & Home Appliances: Music, TV, Lighting, Utilities, Security (locks, access controls, monitoring).
Prime Devices: Sony Lens Camera, POV’s, Audio Recorders
Creation / Output: Bespoke Product Design, 3D Printing

Where we’re heading:
Context: Location & context specific “big” data & actions
(The Age of Context / Networked Society).
Example: You’re on your way to a meeting, your Hub Device, knows where you are, your schedule, where you’re going, who you’re meeting (so it likely knows where they are too), what the traffic conditions are like ahead. Earlier it told you to leave early as there was traffic congestion, but that’s cleared, so you’re going to be early, so it suggests you wait it out at one of your favourite coffee shops (it knows there’s space at the coffee shop and can even tell you where the nearest parking space is, it could even pre-order your drink for you if you want), but it also knows it’s your kids birthday and has access to your to do list, so it suggests you can use the downtime to order & pick up the present, as there’s a special promotion on at the moment.

The Age of Context relies on the autonomous sifting of Big Data and putting it into context. Big Data is a cinch to create, but unfortunately a major stumbling block is the lack of correlation between systems & datasets, there are no open standards or protocols for sharing, and the likelihood of the social silo’s of Google, Facebook, Twitter & FourSquare et al sharing our data anytime soon is unlikely without a disruptive element.

The News & Education sectors will continue to go through major shifts, with Healthcare undoubtedly seeing the next major shake up with advances in self monitoring data & preventative care.

Brands & advertisers have huge opportunities to make their offerings even more granular & responsive, so stand a better chance of interaction, by being more personal & engaging by leveraging the viewers personalised preferences & location based data. In effect Contextual Advertising, is the Marketeers equivalent to responsive web design, advertising that adjusts to the viewers location & tastes.

Keeping with the C theme, I could suggest the next stage will be “Coherence” (the quality of forming a unified whole), but I won’t go that far for now… I can’t predict the future, things we take for granted today, weren’t even launched or invented 2-3 years ago, so who knows what we’ll be using in 5-10 years time?

Below is an example of a Networked Society (more examples on the Ericsson Channel)

What iWant iWatch To Be, Not a Watch!

iwatch

While very beautiful, the image above is not what I want a wearable from Apple (or any other manufacturer) to be, and I very much doubt Apple would produce it, not because they couldn’t, but because it doesn’t make sense, it doesn’t serve any additional purpose, users already have an iPhone in their pocket, why would anyone slap another one on their wrist?

I haven’t worn a watch for at least 10 years, my mobile is good enough for me when I’m mobile, and the menu bar on my Mac is a glance away when I’m at work, so a watch is redundant for me, if I’m about to put something on my wrist it needs to add functionality, not simply replicate another device (or look worth mugging me for).

I know Apple have started trademarking the name iWatch around the globe, but I suspect that’s either Brand Protecting whatever they do produce from copycats, or it’s putting the rest of the market off the scent of what they’re really working on… who knows, maybe iWatch is a trademark to cover something they’re working on for the Apple TV, referring to what customers view and has nothing to do with time keeping?

I have friends with Pebble watches, but they all tell me not to bother, why? Because they sound great on paper, but in reality they don’t actually add any real purpose or benefit to their daily routine. Example they’ve all said, you receive an SMS, your phone vibrates or goes ping, you start to reach for your phone in your pocket and then the Pebble on your wrist goes ping and vibrates, mmmmm… is that worth $150? There are plenty of others in the market, Sony, Samsung, Google Glass, but personally I don’t want to walk around looking like an extra from Star Trek, at least Google Glass is waterproof! So it has to look like something people would want to wear regardless of it’s function!

Apple have an amazing eco system they can monitor, they monitor how & where users are using their iOS devices, what apps they’re downloading, utilising, erasing, that’s a goldmine of UX. Their partnerships with the likes of Nike have been carefully orchestrated and even more carefully monitored, they now employ a former Nike Fuel Band consultant. They’ve purchased sensor development companies, notably in the medical monitoring and healthcare sectors.

But let’s look at the practicalities… the real world have hard surfaces, technology doesn’t like being smacked around and nobody likes scratching their shiny new bit of tech, why else would their be a multi-billion dollar industry in protective cases. And that’s for something that sits a large amount of it’s time on your desk, in your pocket, or bag… something on your wrist is going to get a lot more abuse, you move your arms around a lot more. And let’s no forget, we’re organic, we sweat, we have bacteria living on our skin, we get wet, we wash, we take showers, we wash our hands, we swim, snowboard, ride bikes, mountain climb, go running etc any device spending the majority of its time on our wrist or any other part of our body, needs to stand up to all of that. Something made of shiny white plastic and glass wouldn’t last long. Plus, with a reasonable size screen power becomes an issue, and with extra batteries comes extra weight.

So rather than a glorified wrist watch that offers a limited and lacklustre phone experience (which in itself is contrary to Apple’s raison d’être), I envisage an elegantly simple looking, non-descript, screenless, virtually seamless device that we forget we even have on our wrist until it reminds us with a little vibration, ping, or illumination. Something water proof, that monitors our biometrics (heart rate, temp, glucose levels, unique ECG pattern, sleeping patterns), our movement, elevation, velocity, has a fingerprint scanner for ID confirmation, handles NFC payments (Ski passes, transportation, Oyster), handles security (opens doors Locitron), connects to other devices around it (BLE & iBeacons), is voice controlled (Siri), has a battery that lasts days, not hours and costs no more than $200-250. If there is a version with a screen, then something with only limited functionality, i.e. SMS, email notifications, alarms, calendar events, media playback control (pause, stop, next, previous, volume etc)… and of course, the time! An always on screen would kill battery life of course, but a screen that only activates when prompted should be ok.

I could go on, but you get the idea, it adds functionality and usability where a mobile phone can’t (or it wouldn’t be practicable). That’s a wearable I’d wear.

continuous
The above image is taken from an Apple patent for a wearable device, akin to a reflective snap on a cyclist would wear.

UPDATE (Jan 2014):
Wow just stubbled across this concept by Thomas Bogner, he must be a kindred spirit!

continuous

NookColor will it become the Netbook of eReaders

The rumours were correct Barnes and Noble just unveiled the NookColor, a 7′ 1024×600 coloured LCD touchscreen, Wifi (no 3G)… I won’t go into the full specs, there’s plenty of websites that have that covered.

So how successful will it be? only time will tell, but with the addition of their Nook Kids platform, which is due to have titles available in the next couple of weeks, a colored touchscreen Nook was essential. While there are numerous interactive childrens books available for the Apple AppStore with new ones appearing daily, parents are unlikely to handover their expensive iPads or iPhones to their kids for long, although an iPod Touch isn’t so heart stopping, so makes a popular alternative. It fits in the pocket, can be stuffed full of children’s music, films, TV shows and of course books, so great for long car journeys or days out.

With Amazon sticking to their mantra of, legibility and highest possible quality screen technology first and foremost, LCD is not an option, e-ink only for Kindles, no touchscreen layer either, plus 3G and 1 month battery (although I find mine lasts 16-17 days max).

So B&N are stepping into new territory, with a device that is a cross between an eReader and an iPad (and lets face it, everyone is going to make that comparison even if it is unfair). Could the NookColor fall into the same trap that the NetBook has, that middle ground where it’s useful, but it doesn’t excel at anything. It won’t have a battery life that is anywhere near a Kindle, it’s screen will be very difficult to read in bright sunlight and it doesn’t have 3G, so as an eReader it falls short of it’s main rival.

Then there’s the iPad, it won’t have anywhere near the same level of functionality, or the plethora of Apps, it does have a web browser, but it too won’t support flash, which would have been a major plus if it did. I know it’s unfair to compare it to the iPad, after all it’s half the size and half the price, but that’s what consumers and the market will do.

So the nookcolor to me is in a bit of a no mans land, although there’s nothing wrong with that, if they etch out a big enough niche that leads the way and shows other eReader manufacturers that there’s a demand for this type of device, then maybe it will excel, but it has a tough job on it’s hand… but who knows, maybe it will become the hardware of choice for Android hacks!

more info nookcolor

DVD Zero, Downloads One

Apple today showed off their latest bit of techno-lust, the MacBook Air and I must say it’s rather gorgeous. It’s lighter, slimmer and more powerful than ever, and it even costs less! Also worth noting is that they no longer give you the option replacing the harddrive with a flash drive, as flash drives now come as standard! So all in all a fantastic piece of kit… but it doesn’t end there, as with previous models the MacBook Air doesn’t come with an optical drive built in, but it did come with an installer DVDROM should you need to re-install the OS (which you did by sticking the DVDROM in another Mac on your network). But that was never an elegant solution, not up to scratch with Apple’s usual ease of use. So this time Apple have replaced the DVDROM with a USB flash stick! Which I might add, happens to be one of the best looking USB sticks I’ve ever seen!

But it doesn’t end there either… Apple also updated their iLife suite but they didn’t include iDVD in their updates, it’s not even on the DVD, although you can still get the old version off their website as a download.

but of course this is Apple, so there’s one more thing!

Apple gave a sneak peak of Lion, it’s next OSX 10.7, but what they also previewed was their new Mac App Store, not to be confused with their App Store (which sells apps for iOS devices, like the iPhone, iPod and iPad)… oh no, this new store sells software for your Macintosh.

So how long before Apple no longer supplies, or start limiting supplies of it’s software on physical media such as DVD’s? This is many advantages, for both Apple and the consumers, limits piracy, and allows the user easier updates and installation. It won’t be long before you can purchase all of your Mac software this way. Note Apple are about to complete building their $1bn data centre, just outside silicon valley.

When Apple released the iMac without a floppy drive the press went crazy, saying Apple was mad, but of course they were bang on the money, (Shift Happens are you ready for it?) then they went after the audio CD with iTunes and the iPod, they’re after the movie industry and DVDs with downloaded movies, direct to your iOS devices and iTunes, plus their hobby the Apple TV (plus it’s worth mentioning they’ve never included any sort of BluRay drive or playback on the Mac)… and now they’re after the software industry and DVDROM. They may not have given the DVDROM a good kicking just yet, but they’ve got their sights on it, and going by past experience, they’re probably succeed.

Augmented Reality Coming To A Bookshelf Near You

Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to life in a way that cannot be achieved using print media alone.

At Vision360 we created numerous projects for live events using Augmented Reality that allowed delegates to control screens and access further information, plus additional languages, but it’s an interesting development to see AR being utilised in mainstream magazine publishing, hopefully it won’t be long before we see more of this type of thing.

more info about the Esquire project here here

Here’s a couple more examples of AR, the first is a simple 3D flash file, the second is an iPhone App.

EigenHarp

is it a stringed instrument?  is it a keyboard? is it wind instrument? the answer is yes!

The EigenHarp is weird looking instrument, but very interesting, it’s the sort of instrument that wouldn’t look out of place at the Chalmun’s Catina in Tatooine… expect it to appear at a Peter Gabriel, or Jan Hammer revival concert near you soon ;)

Don’t Click It, Multi-Touch It

This morning I was sent an interesting video demonstrating a conceptual approach to a Multi-Touch GUI (Graphic User Interface). The concept has been well thought through and the video speaks for itself, so I won’t go into detail here, but they also touch upon (no pun intended), the notion of a 3D OS (Operating System). Personally I don’t see 3D OS GUI’s as the future (I don’t think 10/GUI do either), as no matter what you do, you’ll only have a 2D screen as your display interface (horizontal & vertical only, no real world depth).

I couldn’t help but be reminded of a website that demonstrates the exact opposite to multi-touch, don’t click it, whereby you navigate around without a single click! OK, it’s not a full OS concept, but it’s worth a look, it’s a little weird at first, but you’ll get used to it after a few seconds.

Of course you could really go out on a limb and consider simply looking at the computer screen to navigate! Sound a little too Minority Report & far fetched? think again! With the majority of laptops and more & more screens containing built in webcams, it’s unlikely to be long, before navigating around a screen like a fighter pilot is common place, plus the advantages for the physically handicapped are obvious.

Created by 10/GUI. There’s also plenty of interesting feedback & suggestions on the vimeo page that’s worth reading.

Did You Know, Shift Happens

As I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best.

Did You Know? 3.0 (Official Video) -2009 Edition

Did You Know 4.0

Did You Know 4.0 (Convergence)

The Social Media Revolution Fad

Did You Know 2.0 (SHIFT 2008 Edit)

Associated Media vs Social Media

I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect and send messages and hence be social with your friends.

Plus there’s the so called “Social Media Expert”, but ask yourself, how can someone say they’re an expert in something that is so vast and is evolving and changing so rapidly that it’s almost impossible to keep up. To be a SME is a paradox “The more I know, the more I realise I know nothing”

So I prefer to talk around associated media, or associated connections, as I see the real future of the “Social Media Revolution” will be the leveraging of connections, and not merely connecting you to your friends and what they’re saying but to your “combined” wealth of information, utilising smart connections, connections that are associated to you and what you’re looking for… so rather than you looking for information, it finds you, now that’s a revolution worth talking about!

Comic Strip of a Social Media Expert

The Social Media Revolution Fad

As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein

This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot potato, the shift is about linking you to the stuff you want to know in a transparent & convenient way.

For more info & a list of quotes & stats go to the socialnomics blog

Also check out a brilliant and ballsy presentation by Marta Kagan entitled What the F**K is Social Media: One Year Later

Also note Marta doesn’t use the that annoying Social Media Expert moniker, she calls herself a Bonafide Marketing Genius, now that’s a great job title! (as long as you live up to it of course, although reading her blog, it looks like she does)

Wave Goodbye to Closed Networks

Google said they’d have something interesting to demo at the Google IO Dev Conference, oh boy they weren’t kidding… Hello to Google Waves!

The Video below is 1.5hrs long, but it’s worth a look, as this will change everything. I’ve been harping on for ages about data aggregation & building open platforms without walls, with API’s for developers & third parties to leverage & integrate with (just like our plans for no paper & ID Gator), well Google have just stepped up to the plate with all their might and done just that… it all works in standard HTML5 & it’s all Open Source Code!!!!

Email, wiki’s, instant messaging, realtime inline document collaboration & creation, blogs, image & rich media sharing, polling, mobile and other stuff I’ve forgotten to mention can all be handled & integrated by Waves.

The way you use Twitter, Facebook, MSN, Skype, Blogs etc is about to change forever, no more proprietary software, no having to log into a specific system to access & update your data, connect & interact with colleagues etc Waves passes all that and allows you to do it from whatever system you want.

Want to connect with everyone you know on Facebook, Twitter, MySpace, AOL, Google, MSN etc without logging into Facebook, Twitter, MySpace, AOL, Google, MSN etc, with Waves you’ll be able to do that.

Why is this so powerful & something that the likes of Facebook should be concerned about? Well you’ll be able to get all the interation of Facebook & connect to all your friends, without ever logging directly into Facebook again! So you never look at their main revenue stream, their adverts! I was writing a blog a few days ago (didn’t get round to fininshing it), where I was saying that Facebook’s biggest threat isn’t from someone like Myspace, Twitter or Google… it will be from the parasites, the small third parties that feed off & leverage it’s systems, these guys can easily create revenue streams that Facebook can’t (or is missing), Google has just made that job easier with Google Waves.

So why would Facebook (or those like Facebook) integrate Waves? Simply put, they will have no choice, the users will want it (see an old post for what I mean)… already Facebook has opened it’s walled garden with Facebook Connect, if Waves could take hold & it’s protocol become the de facto way to collaborate, they’d have no choice but to open up & integrate it… it will be interesting to see if Google actually push this, or like so many of their ideas, invest loads of time in developing the initial idea, then let it stagnate and die… which is a great shame, as it’s only the likes of a giant like Google that could take on the likes of Facebook… which is something they should be bear in mind in reverse, as Facebook continues to amass it’s user base, it will become a force to be reckoned with in Google’s market space, “Search”, for as Amazon has proven, it’s personal recommendations that lead us in purchasing decisions, if Facebook taps into our friends recommendations and “likes”, then we’ll start our searching in Facebook, not Google. A possible future with a Facebook and Bing alliance could cause Google reasons to be concerned.

more info from
wave.google.com
code.google.com/apis/wave (very techie!)
waveprotocol.org

Macworld 2009: Apple Introduces The MacBook Wheel

In a keynote presentation to end all keynote presentations, Phil Schiller replaced Steve Jobs to introduce the revolutionary MacBook Wheel. Watch the video for more information.

[vodpod id=Groupvideo.1939851&w=425&h=350&fv=file%3Dhttp%3A%2F%2Fwww.theonion.com%2Fcontent%2Fxml%2F92328%2Fvideo%26autostart%3Dfalse%26image%3Dhttp%3A%2F%2Fwww.theonion.com%2Fcontent%2Ffiles%2Fimages%2FNO_KEYBOARD_article.jpg%26bufferlength%3D3%26embedded%3Dtrue%26title%3DApple%2520Introduces%2520Revolutionary%2520New%2520Laptop%2520With%2520No%2520Keyboard]

more about “Apple Introduces Revolutionary New La…“, posted with vodpod

Time for Facebook to Face the Facts

Nick Burcher added a post on his blog about Facebook Usage Statistics for 2008 which made me think about something I mentioned a few weeks ago, as I noticed within Facebook’s top 21 only India & Hong Kong appear for the whole of Asia! Where’s China, Japan, Indonesia etc?

Nick’s stats are interesting, but they’re bikini statistics, nice to look at but they’re not revealing everything you may want to see!? So let’s add some population data & look at these figures a little closer, 32.7% of Canadians use Facebook, the largest country population % worldwide, closely followed by Denmark, but look at the other end of spectrum, only 1.3% of Mexicans use it, while 0.1% of Indians!!! Also, you hear all the time about how big Facebook is, and that everyone’s using it? Well actually no, as only 2.1% of the world’s population are on Facebook, so there’s still a pretty big slice of the pie out there for the taking. NB: it’s worth noting that Facebook ranks very low in Asia with other social networks being far more popular (I don’t have the stats to hand but I shall post them in the next day or so).

So why the disparity, is it to do with a technology divide, certainly not, we’re talking the likes of Japan & Korea here, who are light years ahead when it comes to technology uptake. No I think it’s something a bit simpler than that, language. I’ve asked Japanese friends before about Facebook and they’ve told me that it’s translation & implementation of Japanese sucks. I don’t know about India, but I’m sure the same is true for there. But in India there’s another issue, access to Facebook… the number of PC users is dwarfed by the number of Mobile phone users and Facebook’s mobile phone implementation isn’t great, so it’s not being used. So while Facebook’s position in the social network scene may appear dominant in the west, in the east it’s non-existent!

facebook-statistics

Now here’s another interesting set of statistics courtesy of Twitterlocal which shows how Tokyo dominates the Twitter leader board when it comes to city statistics, with a 25% lead over second place New York! No real surprise, as this is what you probably expect from the technology mecca of the world, but why Twitter & not Facebook? Well it comes back to my point earlier, Twitter’s Kanji implementation is good, but equally important, there’s no issue with ease of use, it works simply via SMS or smart phone. So once Twitter takes hold in India and they work out a way for users to register without needing an email address or access to the web, they’ll be no stopping it! Look and learn Facebook!

twitter-local-stats

I hear there’s a recession, but I’ve decided not to take part

At the end of 2007 I sold two of my companies, vision360 & ezpresenter, to the Cordovan Group, with the new company becoming Cordovan Digital (where I’m currently a Board Director). We’ve had a pretty good year, highest turnover & profits of our previous 10 year history, so I can’t say fairer than that. Of course the coming year will be telling, but I feel positive about it, I work with an amazing bunch of guys (& girls!), whom I have complete confidence in, they work incredibly well together & I’m dedicated to ensuring their futures too.

So how have I prepared for the coming year? Probably not as you’d expect… upon selling the two companies last year I retained a third one, named no paper™, which we’re still developing & planning a major launch of in 2009. Then in November this year I registered two entirely new companies (ID Gator™ & F451 Labs™), plus a forum on Identity issues Your Identity Matters™ (to be launched in April-May), plus two non-profit organisations, Your Small Change™ & I Skipped Lunch™, both of which I’m hoping to change to charity status in 2010. So I shall be entering 2009 with 5 companies under my direct control with an ongoing concern with Cordovan.

Am I being ambitious? Yes
Am I over stretching myself? Probably
Can I do it? Absolutely
Would I have it any other way? No
Am I worried about the recession? No
Am I mad? Ask me in a years time!

So don’t bury your head in the sand and wait for the economic downturn to go away, it won’t, there’ll be winners & losers, either way it’s going to be risky in 2009, but it’s your choice… at least doing it my way I can see the risks ahead of me!

And if that’s not a good enough reason then read these:

It’s Not How Good You Are, It’s How Good You Want To Be
Whatever You Think, Think The Opposite
Paul Arden

Either way, I hope 2009 is good to you.

Unsocial Networks: Or why Facebook has got it wrong as Open Social is the Future

It’s 5am and the dawn chorus has started in my back garden, but I don’t mind, as it got me thinking (which is sometimes a bad thing), so I’m wide awake now!

The future for social networks is portability, I want the same freedoms online that I have in the real world, I want to be able to meet my friends where I want, I want to keep in touch with them how I choose, If we decide to meet somewhere else for a change there’s no limitations… but what’s all this to do with the dawn chorus?

Think how most social networks operate, locking in users to a closed network is the wrong approach, it’s akin to locking a bird in a cage, you let the bird out of the cage from time to time to meet other birds, but you only let them fly around within your aviary, the birds can’t get away. So the only way you can keep your birds alive & happy is to keep feeding them, making sure they have a nice place to live, and keeping those doors firmly locked! How do you pay for the up keep on the aviary? well you obviously can’t charge the birds, so you charge people to see the birds, you have sponsors that supply seed, you watch how the birds interact with one another and then profit from your research.

Let’s now think of it in a far more open way… if you put seed on a bird table in your back garden birds will come. After a while you attract more & more, they’re wild birds, they can fly away moment, yet they keep coming back. You don’t need a cage to keep them, as they’ll keep coming back as long as you respect & treat them well and give them what they want.

How do I pay for the seed or make money? the same way as before. With this analogy you could charge people to view your flock of birds, sell photos you’ve taken, you could charge users to feed the birds themselves, you could be sponsored & have grain supplied by a third party, thus promoting their product to your paying visitors, you could give presentations & talks or publish books about your experiences of running the bird sanctuaries, the list goes on.

Now imagine your neighbour does the same, he puts out a bird table, covers it with seed and attracts more birds, of course some of your birds will fly over to his table, but then some of his birds will fly over to yours, there’s no barriers, the birds can do what they want, they can fly back & forth. Then another neighbour does the same and attracts even more birds… until eventually everyone on your street has bird tables that are attracting birds from far & wide to your neighbourhood.

With this model the birds obviously benefit the most (which is great & exactly as it should be, because online, you’re the bird), the neighbourhood benefits as they get to see and study all the birds, not just the ones locked up in their cages. The sponsors benefit as they get to see which of their types of seeds are preferred & consumed the most. I could go on, but I think you’re getting the point.

If the only way you can pay for the upkeep of your caged birds & aviary is through visitors & sponsors donating seed, what happens when the sponsor stops supplying you, because they’ve chosen to supply your neighbours instead, because they have a lot more birds than you. Simple, if you can’t feed your birds, they die in their cages, unless you open the doors and let them out, they may have survived, but you’ve still lost.

You don’t want caged birds, so get rid of the cages, you want wild birds that are free to come & go as they please, if you give them what they want they’re come, and you’ll end up with a far greater result.

As with all businesses, be generous with you offerings & services, be customer focused, treat your customers with respect, give them what they want, because like a free bird they can fly off anytime they want and you’ll probably never see them again.