Fun Feels Good

I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.

[youtube=http://www.youtube.com/watch?v=2lXh2n0aPyw]

[youtube=http://www.youtube.com/watch?v=cbEKAwCoCKw]

[youtube=http://www.youtube.com/watch?v=zSiHjMU-MUo]

more info at The Fun Theory

Posted

October 22, 2009

Brands & Marketing

bm-blog-bmcom

Tags:

Amusing, Anne McCrossan, Branding, Brands & Marketing, inspiration, Jodi Kaplan, Publicity, remarkable, thefuntheory.com, Volkswagon, Your Small Change™

Comments

3 responses to “Fun Feels Good”

Speed Cameras Are Good! « Brendan Mitchell

July 9, 2010

[…] 9, 2010 Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign […]

Reply
Speed Cameras Are Good! « Brendan Mitchell

July 9, 2010

[…] 9, 2010 Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign […]

Reply
Speed Cameras Are Good! « Brendan Mitchell

July 9, 2010

[…] 9, 2010 Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign […]

Reply

Fun Feels Good

Comments

3 responses to “Fun Feels Good”

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