Brendan Mitchell blog

Tag: Publicity

  • Make Your Business Viral, Not Just Your Campaigns

    A campaign can give your product & service exposure, but it can’t make your business a success, only your customers can do that. If your campaign goes viral, great, but if your business or offerings aren’t as well, then the campaign was probably pointless. You want people talking about how good your product is, not how…

  • Be Unforgettable

    When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for…

  • 9 Out of 10 Cats With Opposable Thumbs Prefer Facebook!

    I caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is…

  • If Ad Agencies Did Birthdays

    Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the…

  • Homeless Guy with Golden Voice

    I saw this video on Phil’s Unionversity website yesterday and was blown away by this guys voice, the voice just doesn’t go with what you’re seeing, he’s amazing! Drugs and alcohol have taken their toll on his life and he’s fallen on hard times, but the social web has shown it’s a force for good…

  • 8Bit Halloween Costume

    I know Halloween has been and gone, but what a brilliant DIY costume! more info

  • Smell Like a Monster

    [youtube http://www.youtube.com/watch?v=zkd5dJIVjgM] if you have no idea what this is about then watch the video below [youtube http://www.youtube.com/watch?v=owGykVbfgUE&NR]

  • Speed Cameras Are Good!

    Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions /…

  • It’s The Way I Tell ’em

    No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable. [youtube=http://www.youtube.com/watch?v=Gd3dIXXLcdE]

  • Will This Advertising Idea Ever Fly

    To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable,…