Here’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK.
If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged in the plan. If it believes you’re a guy, you’re not shown the advert but instead presented statistics on the problem, turning the table and driving home the message that as a man you’ve now experienced what it’s like to have your freedom of choice taken away purely down to your gender.
Neat idea that should garner plenty of press coverage and undoubtedly get a few people hot under the collar, but that’s a good thing!
more info:
Plan uk
Choices for Girls