A short film exploring the roles of fan culture and their importance to brands.
Personally I think Aaron Bogucki nails the definition of a fan by saying “A fan is someone that finds something so inspirational that they alter their lifestyle to support it”
An important takeaway is that big brands need to respect that for someone to be a real fan and possible advocate, they need to do so freely and without pressure or coercion.
[vimeo http://vimeo.com/41129290 width=”500″ height=”281″]
created by we are amplify