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Tag Archives: viral
Do You Give a Shit?
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9 Out of 10 Cats With Opposable Thumbs Prefer Facebook!
I caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is that they have 33,ooo Facebook fans but only 3,500 Twitter followers, or another way of saying it, is that 9 out of 10 cats with opposable thumbs prefer Facebook! (maybe I’m getting my advertising messages confused!)
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If Ad Agencies Did Birthdays
Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the same results, but rather than showcasing a large campaign, they’re created a client case study of a child’s birthday party!
And of course, the proof is in the pudding, the video is itself becoming viral, genius!
I first saw this in Phil’s Unionversity site.
Smell Like a Monster
if you have no idea what this is about then watch the video below
Busking? There’s an App for That!
Here’s a wonderful example of grass roots viral marketing, or is it?
when you have a need to get as large an audience or following as possible…
Start by (and the is the hardest part of all) with an original idea, something remarkable
then make it easy for users to pass on links of your product or discuss it, by utilising social media networks
to create as big a buzz as possible try to piggyback off a product or brand that already has a huge buzz and audience who are already talking about it, as yours will benefit immensely from this brand association, in this case the iPhone… but be careful with this, choose your brand association carefully, it needs to be aligned to your own core values and brand proposition, plus don’t get dwarfed, you want people saying how good your product is, not how good your viral marketing idea was!
In this case I think the later may happen, but it’s still a wonderfully inventive idea and should boost Atomic Tom’s recognition and standing (I certainly hope it does)
if you like the tune you can get it on iTunes
via Engadget
Freedom From Porn
I’m Big in Sweden
I’ve seen a few of these types of things in my time, but this is the best I’ve ever seen!
The Social Media Revolution Fad
As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein
This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot potato, the shift is about linking you to the stuff you want to know in a transparent & convenient way.
For more info & a list of quotes & stats go to the socialnomics blog
Also check out a brilliant and ballsy presentation by Marta Kagan entitled What the F**K is Social Media: One Year Later
Also note Marta doesn’t use the that annoying Social Media Expert moniker, she calls herself a Bonafide Marketing Genius, now that’s a great job title! (as long as you live up to it of course, although reading her blog, it looks like she does)
Organic Fusion Engineer
I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card.
If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you are, as you’ll be the person they’re talking about & respect, the person they go to when they need things done really well.
There are times you can put an inflated job title to good use, when you want something to talk about or set yourself apart from the rest of your field, Organic Fusion Engineer is a fun job title I saw on a carpenters business card, I used him because he was recommended, and I’ll always remember the work he did, but I’ll never forget his job title!