This is a genius idea… I love bees (I’ve been planning on installing a bee hive in my garden), so when I saw this video promoting Dewars Highlander Honey Whisky I just had to post it here.
mmmm, having avoided paying £500m in tax this year, it’s rather ironic of Barclays to create this advert, but maybe that’s the whole point, it will undoubtedly get tongues wagging… although I’ve got to add, I really liked the advert.
To send your own gentle reminder here
Chewbacca’s my favourite
So switch off your computer, go outside and do something!
There’s not much I can say except… watch this, you won’t regret it
While London was ablaze last night so was Twitter with #londonriots, not that any of it was worth reading, mostly knee jerk reactions saying, we need the army on the streets, oh I’m ashamed to be from the UK, if the police can’t handle this what about the Olympics, bring out the water cannons, use rubber bullets as it worked in Northern Ireland, where are the police, they’re not doing anything, they’re letting this happen etc
In situations like this there’s not much the Police can do except try to contain the rioters, or monitor them the best they can, gather evidence and act when this has all subsided. This is about damage limitation, but their role first and foremost is to protect the public, engaging with the looters would be a Pyrrhic Victory, it would escalate the situation,becoming violent, there would be increased casualties on both sides, and injury to innocent bystanders and homeowners would increase… looting and property damage is an acceptable cost. Thankfully no one has died yet, there’s been casualties, an elderly man is in critical condition due to head injuries, but that appears to have been the worst of it so far. The Police are in a difficult situation, damned if they do, damned if they don’t… the public and the media are all over them for not doing enough, but once they act, they are scrutinised for their every action they take… I know they’re not exactly squeaky clean themselves, but it won’t be long before we hear reports of people saying they were wrongly accosted by the Police, or roughly handled… well it’s quite simple, go home, if you’re not in the middle of it, then you can’t be there to be wrongly accused!
This isn’t a political gathering or demonstration, these are opportunists, knowing they can get away with theft as the Police are stretched too thinly across London (according to eye witnesses, there were only 4-5 Police Officers in Riot gear in Ealing to start with, the same for Clapham, the rest were simply in ordinary uniforms). The outbreaks in other major cities around the country support this. This isn’t racially motivated, nor is it just a disillusioned young society, or limited to disadvantaged or poorer areas of London (as there were riots in my part of London last night, Ealing).
There are growing reports from eye witnesses that the mobs are very well organised, all communicating via mobiles, but that they’re not as young as initial reports make out, amongst the thick of it there appear to be a good mix of older generation, whom appear to be orchestrating sways of the mob… this is organised crime by opportunists.
How much longer will this continue? Probably a couple more days, why? due to incredible Police strategies? nope… because it will rain tomorrow night, and not even mindless looters want to get their newly acquired 42″ Plasma screen wet!
Below is a video of a woman, whom is obviously fed up and ashamed of the looters, (thankfully there is a transcript). But I doubt it would have made any difference, these are mindless thugs, looking for trouble, the type that are in it for themselves and will grab whatever they can. Whether the graffiti on the wall behind her was written by them, or was there prior to the riot, either way it shows the writers level of literacy (or lack of)… or is there a campaign against people from the Cameroon that I’m unaware of?
“This is a fucking realtiy. Allow out burning peoples property. Allow out burning peoples shops that they work so hard to start thier business. Do you understand? That lady is trying to make her busines work and you lot wana go and burn it up? For what? To say your war-ing and your bad man? This is about a man who got shot in Tottenham. This anit about having fun on the road and burning up the place. Get it real black people. Get real. Do it for a cause. If your fighting for a cause then fight for a fucking cause. You lot piss me the fuck off! I’m shamed to be a Hackney person. Because we are not all gathering together and fighting for a cause. We are running out of Footlocker and theifin shoes. Dirty thiefs ya know. Tut ”
Thanks to Alice for posting this video on her Facebook page
Your should follow me on Twitter
UPDATE: Some videos of Ealing Riot
By Kris Thompson Kris has added a very informative Tumblr post in response to his video
This is worth a read 5 points About the London Riots by Kenan Malik
Looks like Aardman may already have a competitor on their hands for the largest stop motion animation!
350,000 post it notes were used in the making of this animation, which took 5months to complete! That’s a lot of paper!
When applying for a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job!
You should follow me on twitter
I caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is that they have 33,ooo Facebook fans but only 3,500 Twitter followers, or another way of saying it, is that 9 out of 10 cats with opposable thumbs prefer Facebook! (maybe I’m getting my advertising messages confused!)
you should follow me on twitter here
creativity is no longer a word reserved for the musician or artist
it’s something you can find in anyone
it’s the ability and urge to make something of value
it can be big
it can be small
but making something new
something that surprises
something that makes you think
something that makes you smile
it’s making something beautiful
it’s telling a story
it’s telling your story
it’s about being passionate
it’s creating something that other people can use
sharing your creativity
it’s realising that there isn’t always a right way or a wrong way of doing things
and that there’s not always a correct answer
only the answers that we create
but common for creativity is that is comes from inspiration
inspiration found in the world that we live in
and the people we live with
it’s found in what we share with them
building on what’s given from the diversity of people’s thoughts and perspectives
so try and drop the assumption that you know how to do things
and already know the solution
stray away from the direct path
don’t be afraid to make mistakes
because it’s only from the mistakes that we learn
and it’s from the mistakes that the really interesting things happen
we may not always create or invent
but we always learn when we try
Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the same results, but rather than showcasing a large campaign, they’re created a client case study of a child’s birthday party!
And of course, the proof is in the pudding, the video is itself becoming viral, genius!
I first saw this in Phil’s Unionversity site.
if you have no idea what this is about then watch the video below
Jay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size!
more info at Coachella
Here’s a wonderful example of grass roots viral marketing, or is it?
when you have a need to get as large an audience or following as possible…
Start by (and the is the hardest part of all) with an original idea, something remarkable
then make it easy for users to pass on links of your product or discuss it, by utilising social media networks
to create as big a buzz as possible try to piggyback off a product or brand that already has a huge buzz and audience who are already talking about it, as yours will benefit immensely from this brand association, in this case the iPhone… but be careful with this, choose your brand association carefully, it needs to be aligned to your own core values and brand proposition, plus don’t get dwarfed, you want people saying how good your product is, not how good your viral marketing idea was!
In this case I think the later may happen, but it’s still a wonderfully inventive idea and should boost Atomic Tom’s recognition and standing (I certainly hope it does)
if you like the tune you can get it on iTunes
Although it’s about a year old, I just stumbled across this advert…
Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves
Plus the inflight safety video
Mind you, Cebu Pacific have a novel way of keeping your attention during the safety video
Although this has been on Youtube for over a year, I only stumbled across it this weekend, it’s incredible!!!
Interview with Director
At last, porn you can touch, this changes everything