Warning: Reading this blog could seriously damage your opinion of me
A campaign can give your product & service exposure, but it can’t make your business a success, only your customers can do that. If your campaign goes viral, great, but if your business or offerings aren’t as well, then the campaign was probably pointless. You want people talking about how good your product is, not how […]
Continue ReadingYou know me, a sucker for an infographic! So I thought I’d post this Linkedin infographic marking them hitting 100 million users (NB: Facebook will likely announced they’ve hit 1bn very soon!) you can find me on linkedin here you should follow me on twitter here
Continue ReadingI saw this video on Phil’s Unionversity website yesterday and was blown away by this guys voice, the voice just doesn’t go with what you’re seeing, he’s amazing! Drugs and alcohol have taken their toll on his life and he’s fallen on hard times, but the social web has shown it’s a force for good […]
Continue ReadingNo matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Continue ReadingA slightly different take on my Networking or Not Working post 😉
Continue ReadingAs I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot […]
Continue ReadingI dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]
Continue Readinghere’s a great quote, unfortunately I don’t know who said it… “I wish to do something Great & Wonderful, but I must first start by doing the small things like they are great & wonderful” As I’ve posted previously, don’t become indifferent to your customers or clients, you could lose them not only because you […]
Continue ReadingGoogle said they’d have something interesting to demo at the Google IO Dev Conference, oh boy they weren’t kidding… Hello to Google Waves! The Video below is 1.5hrs long, but it’s worth a look, as this will change everything. I’ve been harping on for ages about data aggregation & building open platforms without walls, with […]
Continue ReadingWe all use social networks in different ways, some for work, some for play, some for play while at work!? No matter how you use them, you’re going to meet someone that uses the same network differently. The two networks getting most press coverage currently are Twitter & Facebook, both of which have very different […]
Continue ReadingWhere did I hear about this first, on twitter of course! thanks to Matt Ryan In this piece in Marketing Magazine, it would appear Twitter is working out ways to monetize it’s service. Co-founder Biz Stone told Marketing: ‘We are noticing more companies using Twitter and individuals following them. We can identify ways to make […]
Continue ReadingAsking the right questions, is more important than having all the answers. Knowing how to to get higher rankings in a Google search isn’t as important as asking, will it make any difference? It’s likely your time & effort would be better invested in creating effective ways to interact with your current customers, than spending […]
Continue ReadingWhile taking a break from my hectic morning schedule of making myself a cup of tea & finding some clean socks to wear I thought I’d check in and see what little bread crumbs my fellow Twits had left for me. Sure enough there were plenty, but one from Jaculynn stood out more than most […]
Continue ReadingNick Burcher added a post on his blog about Facebook Usage Statistics for 2008 which made me think about something I mentioned a few weeks ago, as I noticed within Facebook’s top 21 only India & Hong Kong appear for the whole of Asia! Where’s China, Japan, Indonesia etc? Nick’s stats are interesting, but they’re […]
Continue ReadingIf ever you needed evidence that web 2.0 is reversing the balance of power into the hands of the consumer, then check out these videos and the www.comcastmustdie.com website. I’ve posted previously how the tide is changing & how companies need to be in there engaging with their customers and protecting their brands, companies ignoring […]
Continue ReadingI was just reading a post “Jaw Droppers of 2008 – What they’d rather you forgot” on The Register where they recap the most embarasing moments from the past 12 months. The bit about an online community I’d never heard of before named Faceparty, and how they dealt out their customer service is priceless and […]
Continue ReadingIt’s 5am and the dawn chorus has started in my back garden, but I don’t mind, as it got me thinking (which is sometimes a bad thing), so I’m wide awake now! The future for social networks is portability, I want the same freedoms online that I have in the real world, I want to […]
Continue ReadingI recently found my notes from a presentation I gave 13 years ago, unfortunately I no longer have the presentation (not that I would have software that could open it now even if I could find it). You need to remember that at the time a 56k modem was considered warpdrive access to that little […]
Continue ReadingI got your press release, I wouldn’t change a single word… and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press […]
Continue ReadingBlogs are great, everyone should have one, certainly every company, but most of all they hsould be using it… but blogs have a serious drawback, they’re reactive, not proactive, your user has to come to you for updates. Which unless you have something worthwhile reading, they won’t bother doing. But just in case you do […]
Continue ReadingIn today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do […]
Continue ReadingA good friend of mine, Matt Francis, was discussing an idea he had to create an online independent music channel, but was looking for an easy way to create a forum platform. I suggested he use ning. Within a couple of days, Matt had jumped head first into ning and has created an amazing music […]
Continue ReadingIn my very first blog entry I asked the question where do you get your inspiration?, then a similar question in Naked Inspiration, but now there’s an inspired idea, that gives an easy way for you to show your thought processes and give thanks to those that have inspired you along the way. When writing […]
Continue ReadingWell, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than […]
Continue ReadingThe bigger they are, the harder they fall… plus they’re likely to move a lot slower too Large name brands face a dilemma, the bigger they become the harder it is to protect their brands, gone is the time when they simply bought every URL iteration of their name to protect themselves online. With the […]
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