Warning: Reading this blog could seriously damage your opinion of me
I’m often surprised by how many times I’ve been asked by friends & clients to help them name a business or service, as they believe, once they have the name sorted, everything else will fall into place, but this isn’t the best way to do it (but it can work sometimes). What comes first the […]
Continue ReadingA short film exploring the roles of fan culture and their importance to brands. Personally I think Aaron Bogucki nails the definition of a fan by saying “A fan is someone that finds something so inspirational that they alter their lifestyle to support it” An important takeaway is that big brands need to respect that […]
Continue ReadingLooks like Aardman may already have a competitor on their hands for the largest stop motion animation! 350,000 post it notes were used in the making of this animation, which took 5months to complete! That’s a lot of paper! source Adweek
Continue ReadingHaving created the worlds smallest stop motion animation entitled Dot, Nokia set Sumo Science of Aardman the task of creating the worlds largest stop motion animation, the result is entitled “Gulp” the making of Gulp you should follow me on twitter here
Continue ReadingIt was broadcast just once during the 1984 Super Bowl, but that’s all it needed, as when Ridley Scott directed Apple’s iconic and multi-award winning 1984 advert, he created an advert that captured the very essence of what Apple was at that time. The underdog, fighting against the tyranny of the corporate machine, hoping to […]
Continue ReadingIt wasn’t long ago that Verizon were parodying Apple’s “There’s an App for That” adverts, in order to gain subscribers from AT&T to their own network, but it appears the two network giants have made up and become friends in their latest joint advert! Or maybe they’re both worried about the latest T-Mobile advert, which […]
Continue ReadingHere’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design Made […]
Continue ReadingJay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size! more info at Coachella here’s some […]
Continue ReadingAlthough this has been on Youtube for over a year, I only stumbled across it this weekend, it’s incredible!!! Interview with Director Making of
Continue ReadingLast Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / […]
Continue ReadingNo matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Continue ReadingHow most entrepreneurs initially present their idea to a Venture Capitalist. Me Me Me! 2 mins Introduction: why they’re amazing 5 mins The Problem: why everyone else is wrong (why they’re amazing) 15 mins My Solution: passionately explaining their solution in depth (why they’re amazing) 5 mins Capital Expenditure: whiz through what they will spend […]
Continue ReadingTo promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]
Continue ReadingI saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a […]
Continue ReadingA friend sent me the link to this wonderful idea this morning. The concept is simple, and it’s brilliantly done, just click on the face, you’ll work it out.
Continue ReadingAs I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best. Did You Know? 3.0 (Official Video) -2009 Edition Did You Know 4.0 Did You Know 4.0 (Convergence) The Social Media […]
Continue ReadingI don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect […]
Continue ReadingAs I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot […]
Continue ReadingI dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]
Continue ReadingEvery now & then you get a real masterpiece of video production, so here’s an exceptional piece of advertising. For an interview with the creators check out Creativity Online
Continue ReadingI was in central London the other day, I was in no hurry to get to my next destination, but it started to rain, so I jumped on a bus. After a couple of stops I noticed a tourist having a hard time getting on the bus. His English was fine, he knew where he […]
Continue ReadingOK let’s be honest here, the packaging Pot Noodle comes in tastes better than the contents, and I don’t think their new Kebab flavoured Pot Noodle is going to improve things, but the advert made me smile!
Continue ReadingIt depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!” In the second example, you don’t know whether […]
Continue ReadingI’ll admit that I don’t look at my blog stats very often (probably a good thing!), but when I reviewed my incoming links this morning one in particular stood out. It was from a site named Millenial Marketing by Carol Philips. So I hopped over there to see why I got the click throughs. Carol […]
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