Warning: Reading this blog could seriously damage your opinion of me
I’m often surprised by how many times I’ve been asked by friends & clients to help them name a business or service, as they believe, once they have the name sorted, everything else will fall into place, but this isn’t the best way to do it (but it can work sometimes). What comes first the […]
Continue ReadingWhen you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]
Continue ReadingWhen applying for a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job! You should follow me on twitter
Continue ReadingI’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company
Continue ReadingIf I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day! you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I […]
Continue ReadingNo matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Continue ReadingHow most entrepreneurs initially present their idea to a Venture Capitalist. Me Me Me! 2 mins Introduction: why they’re amazing 5 mins The Problem: why everyone else is wrong (why they’re amazing) 15 mins My Solution: passionately explaining their solution in depth (why they’re amazing) 5 mins Capital Expenditure: whiz through what they will spend […]
Continue ReadingTo promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]
Continue ReadingI saw this video posted on Mark Kragh’s (Founder of Know Your Planet) Facebook profile this morning and thought what a wonderful example for inspiration… proves that with the right motivation, mindset & determination, anything is possible! So next time you think something is too difficult or you’re getting frustrated with everything, remind yourself of […]
Continue ReadingI dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]
Continue ReadingIt depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!” In the second example, you don’t know whether […]
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