Be Unforgettable

When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]

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The Name Game

I’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company

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I Say Potato, You Say Potarto

How most entrepreneurs initially present their idea to a Venture Capitalist. Me Me Me! 2 mins Introduction: why they’re amazing 5 mins The Problem: why everyone else is wrong (why they’re amazing) 15 mins My Solution: passionately explaining their solution in depth (why they’re amazing) 5 mins Capital Expenditure: whiz through what they will spend […]

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Will This Advertising Idea Ever Fly

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]

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Inspiration

I saw this video posted on Mark Kragh’s (Founder of Know Your Planet) Facebook profile this morning and thought what a wonderful example for inspiration… proves that with the right motivation, mindset & determination, anything is possible! So next time you think something is too difficult or you’re getting frustrated with everything, remind yourself of […]

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Organic Fusion Engineer

I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]

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Straplines: What’s the point?

It depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!” In the second example, you don’t know whether […]

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