If I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day!
you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I don’t work, I just play all day long… it’s flavoured water with a lot of bubbles… if I was to define it in one word, I’d say happy”
“I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, what are you doing with all those old things that don’t sell? but when I got to 250 it was, where are you finding them?… now we have about 500 different sodas”
“When you give your customers choice, they’re buy it… the important thing is to set yourself apart and provide your customers with something that nobody else has”
this is a great example of the long tail in action