What do you get when you take a musician, his band, a friend with a cool central London rooftop pad, a couple of digital cameras, and a very (VERY) hot sunny afternoon? Answer: a photo-shoot and two music videos!
Tech has totally changed the photography & video landscapes, it’s a far cry from the 20 years ago, when I first sat in a plush office in the heart of Soho, on a very comfy leather sofa at the back of a darkened edit suite directing an editor. Then waiting every time he made an edit for the stack of tape decks (which had their own room) to spin up to speed, before finally transferring the edit from tape to tape. The equipment cost £100,000′s, it took hours to edit, and a good editor charged more an hour than a good lawyer!
I’m the first to admit that I’m no Ridley Scott, but below are two videos I directed & shot in an afternoon using would you believe, my Sony NEX 5N (the wonderfully light weight little gem of a camera I bought last year for when I spent three months trekking in the Himalayas). The biggest problem on the day, was the glaring sun and trying to stay ahead of it as it chased us around the rooftop (hopefully you won’t notice that the drummer had to move & set up three times during the Stacey shoot!). Incredibly we also managed to have time to do the photo-shoot for the promotional material & album artwork. Which we were able to review on my iPad while we sunk a few pints down the pub afterwards, something else we’d have never have been able to do years ago!
The album is available as a digital download or as a CD form rollingexile
Stacey & Deep Down, both from the Album Exile
“In order to study the spatial and material qualities of wireless networks, we built a WiFi measuring rod that visualises WiFi signal strength as a bar of lights. When moved through space the rod displays changes in the WiFi signal. Long-exposure photographs of the moving rod reveal cross sections of a network’s signal strength.”
you should follow me on twitter here
I’ve posted info on iPhone mounts and lenses previously (Glif, Owle, Olloclip, SLR adapter) but this is a first, an iPad 2 mount!
This has been really well thought through, and at $70 / €50 it’s not a bad price either.
More info at Makayama
No doubt you’ve seen plenty of HDR (High Dynamic Range) photos on the web, if you’re not sure what I’m talking about type HDR into Google, but how may HDR videos have you seen, not many I’m sure. Due to nature of how HDR images are created, making a video is difficult and very time consuming, but as you will see from the videos below, with perseverance, the results can be stunning!
you should follow me on twitter here
Jay sent me the link to this music video at the weekend assuming I’d like it, he was right, it’s wonderful, and 3 million other You Tube users think the same. Plus it would appear Pepsi were inspired by the idea for their Pepsi Refresh Project (One People) commercial
“This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.
Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura”
official website http://sour-web.com (in Japanese)
another of their videos takes finger shadows to another level
Pepsi Refresh Project refresheverything.com
Here’s a great presentation by Nigel Marsh given at TEDx Sydney in May, I recommend watching it, it’s only 10mins long, here’s a snippet
“the small things matter… being more balanced doesn’t mean dramatic upheaval in your life… with the smallest investment in the right places, you can radically transform the quality of your life and relations… I believe it can transform society, as if enough people do it we can change society’s definition of success… away from the notion that the ‘Guy with the most money when he dies wins’… to a more thoughtful and balanced definition of what a life well lived looks like”
It dove tails perfectly with one aspect of the “Your Small Change” non-profit concept I had a while back, which I’m rolling out in the coming weeks, so I’d love it if you drop by the Facebook page in the meantime and clicked the LIKE button to show your interest and support
If I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day!
you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I don’t work, I just play all day long… it’s flavoured water with a lot of bubbles… if I was to define it in one word, I’d say happy”
“I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, what are you doing with all those old things that don’t sell? but when I got to 250 it was, where are you finding them?… now we have about 500 different sodas”
“When you give your customers choice, they’re buy it… the important thing is to set yourself apart and provide your customers with something that nobody else has”
this is a great example of the long tail in action
In an update to the post I made a couple of weeks ago about attaching 35mm lenses to the iPhone 4, the guys at Vid Atlantic have adapted their EnCinema 35mm Adapter to fit to Owle Bubo
Video shot with a Canon EF 50mm f1.8 DSLR lens on the EnCinema 35mm Adapter attached to the OWLE Bubo
Keeping with the iPhone theme, I noticed on a friend’s Facebook page this morning a ridiculous looking iPhone lens modification (which unfortunately wouldn’t really work that well with a 35mm lens, due to the tiny size of the sensor in the iPhone, unless you wanted a super zoom lens that is)… although this looks weird too
Anyway it jogged my memory of the Owle Bubo I’d seen a few months ago, which in essence is a camera mount for the iPhone 3G / 3Gs (iPhone 4 adapter in the works). below are a couple of good reviews by Taz Goldstein from Handheld Hollywood, and another by Blunty 3000 (scroll to 4:30 of Blunty’s review to see how customisable/crazy the Owle can be!)
NB: as it has 4 standard tripod connections, you could even use it with a Hoodman WristShot or a FigRig by Mike Figgis, or the Steady Wonder (all of which can be used with DSLR’s or camcorders)… if the Owle interests you, then it might also be worth checking out the Tiffen Steadicam
Having posted the OK Go video a couple of days ago, I thought I’d share this one with you too
Building upon the success of their previous video OK Go decided to get a little more adventurous! Again all done in one take, just like the brilliant yet effortless looking Brylcreem advert
Every now & then you get a real masterpiece of video production, so here’s an exceptional piece of advertising. For an interview with the creators check out Creativity Online