Tag Archives: Originality

Steal

Steal from anywhere that resonates with inspiration or fuels your imagination.

Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows.

Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.

Authenticity is invaluable.

Originality is non-existent.

Don’t bother concealing your thievery – celebrate it if you feel like it.

Remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

I stole this from Paul Arden (although he stole it from Jim Jarmusch first)

Will This Advertising Idea Ever Fly

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?

I first saw this on the Unionversity website

There’s An Ad For That

You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).

But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.

Download AMP UP Before you Score

Organic Fusion Engineer

I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card.

If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you are, as you’ll be the person they’re talking about & respect, the person they go to when they need things done really well.

There are times you can put an inflated job title to good use, when you want something to talk about or set yourself apart from the rest of your field, Organic Fusion Engineer is a fun job title I saw on a carpenters business card, I used him because he was recommended, and I’ll always remember the work he did, but I’ll never forget his job title!

Hello I’m a Mac & I’m a PC 1996!

Apple’s “Hello I’m a Mac & I’m a PC” isn’t as original as you might think. Here’s a jpeg a friend sent me a while back from a 1996 Mac Addict magazine, he sent it to me with the message “isn’t this how you used to look in 1996?” and regrettably I had to say “yes”… although all that has changed since then, is that my hair is greyer & I’ve swapped the demin shirt for a pull over, (well I’m feeling the cold in my old age!!??!).

What’s amusing is the text “The casual Seinfeld cut is in, as Jerry would never us a PC”, well Mac Addict you got most of it right, but you forgot that every man has his price… even Jerry!

Steve Jobs would be spinning in his grave… oops there goes another rumour!?!

click the image to view full size

hello-im-a-mac-1996

Naked Inspiration!

idea-shower-orig
Why does inspiration come when you least expect it,
or at the most awkward of times? While in the shower, driving to the office, in bed just when you’re comfortable and drifting off… I’m sure many of us have kept (or keep) a notebook or something beside the bed to scribble on when inspiration suddenly strikes in the middle of the night, usually to the annoyance of whomever happens to be laying beside you at the time.

so why is this? is a left brain right brain battle for control? I think it could very well be.

At my office we perform various psychoanalytic tests, usually for a bit of fun, although, insightful personality traits & communication issues are highlighted at times. Anyway I know through years of performing these tests I’m split almost 50/50 (averaging 48% left, 52% right), which may explain a lot about how my mind works (although it’s been said by some that I’m 10% left & 10% right!?)

Of course, I’m a typical guy, I can’t find the butter in the fridge & make toast at the same time, I don’t multi-task, it’s one thing at a time for me, if I’m in the middle of writing a proposal and the phone rings or somebody says something, or distracts me ever so slightly, I’ve lost my train of thought & I grind to halt. I know this about myself, so have adapted to it, when I’ve got something I really need to think about, I lock myself awa stick my iPod on and cut myself off from the world… although this works, it has the disadvantage of cutting me off from other forms of inspiration, which can come in all sorts of wonderful and weird ways. The smallest of things can trigger an avalanche of ideas and brain activity that I have a hard job keeping up & writing it down.

Coming back from a client meeting a couple of weeks ago, I not only defined their Mission Statement & core values & thus their Brand, but I’d also worked out the entire identity, without a single pen or scrap of paper, all in 30 mins, while driving my car!!! Now, if only I could tap into that on a regular basis, I could free up so much time, it normally takes me days of brainstorming & piles of paper to do what I achieved in only 30mins.

So I’m guessing that once the left side of the brain is getting on with the mundane process of driving the car, it lets my right brain get on with what it’s good at, without interruption! or am I completely wrong, does inspiration happen anytime, and it’s only when it’s at an awkward moment that you remember it’s interruption so vividly?

So when are you most creative, or inspired by brilliant thoughts and how do you deal with it… and how do you encourage Ms Inspiration to come round & chill with you on your iPod?

You realise you’re not as original as you thought you were?

bumper-sticker

OK them’s a fighting talk… well not exactly, provocative yes, but that little collection of words intrigued you & made you want to find out more, so I guess they worked, and if I can encourage (oh, let’s face it provoke) you to leave a comment, then even better.

As this is my first blog entry I thought how apt to include the bumper sticker I dreamt up a few months ago… so how is my drivelling so far? it’s OK you can tell me later.

the reason, well let me explain…

I’ve always thought of myself as being “creative”, it’s in the blood so to speak, plus it’s the first half of my job title for the past 15 years, so I have something to live up too I guess!! but I’m constantly looking around & learning from what’s been done before, both the good and the bad. As I say “Creativity is a great thing, but plagiarism is much quicker!” Don’t get me wrong, simply copying someone is breaking the rules & should be avoided, no matter how good the idea is. Thinking out of the box should be encouraged as much as possible, but sometimes you need to turn around, so you can gauge just how far away you are from the box, not so you can jump back into it when you need to, but so you can see how far you’ve come… oh, and to make sure no-one pushes you back into it!

Without getting too philosophical, aren’t we just an amalgamation of everything we’ve ever seen, smelt, tasted, heard, touched or the people we’ve met, so can we ever really be completely original? Aren’t we just regurgitating everything around us into something we can stake a claim to and call our own? A much bigger debate in its own right and not one I think I have the brain capacity to argue : )

OK, back to the drivelling bumper sticker – this time I had a completely original idea, right? I thought of it while stuck behind a truck driving into work, but alas it may have been original, but it wasn’t unique (as one of my colleagues pointed out to me a few days ago when he found on the web that someone else had also come up with the same idea).

OK, so you may be original, but probably not unique! (and surely being unique should be the ultimate goal for any Brand?)

So here’s the question, just how original have your best ideas been (if they’re unique, good for you!), or do you want to come clean and let us in on your original muse or inspiration?

So who’s going to step up first?
Don’t worry, you won’t be alone, who knows it may even be cathartic!