There’s An Ad For That

October 15, 2009

You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).

But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.

Download AMP UP Before you Score

Thanks to Mary McKnight for posting this on her Facebook page!

In a keynote presentation to end all keynote presentations, Phil Schiller replaced Steve Jobs to introduce the revolutionary MacBook Wheel. Watch the video for more information.

more about “Apple Introduces Revolutionary New La…“, posted with vodpod

Apple’s “Hello I’m a Mac & I’m a PC” isn’t as original as you might think. Here’s a jpeg a friend sent me a while back from a 1996 Mac Addict magazine, he sent it to me with the message “isn’t this how you used to look in 1996?” and regrettably I had to say “yes”… although all that has changed since then, is that my hair is greyer & I’ve swapped the demin shirt for a pull over, (well I’m feeling the cold in my old age!!??!).

What’s amusing is the text “The casual Seinfeld cut is in, as Jerry would never us a PC”, well Mac Addict you got most of it right, but you forgot that every man has his price… even Jerry!

Steve Jobs would be spinning in his grave… oops there goes another rumour!?!

click the image to view full size

hello-im-a-mac-1996

At first this may appear as an irrelevant press release, but upon reflection it’s actually very telling of how media relations are changing in light of social media & web 2.0 plus the effect it’s having on the live events industry.

Although Apple appears to rely entirely on it’s website & blanket media advertising for it’s official direct marketing (although I’m sure it feeds the rumour sites from time to time), I don’t know of any social networks or any other web 2.0 services such as Twitter, Flickr etc that Apple actively uses. But it’s followers are actively using these networks themselves & spreading the word for them, so Apple doesn’t need to waste its time & effort at large live marketing events as these do not show the same direct ROI as their own small scale events & webcasts, that utilises the rumour mills and the web to focus attention which leverages the most it can from the media & press coverage.

“Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.”
Full Apple Press Release