Warning: Reading this blog could seriously damage your opinion of me
I caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is […]
Continue ReadingI’m not a regular user of Linked in, but I decided to update my profile a couple of days ago and use the service to see if I could find some old contacts I’ve not been in touch with for ages by importing my various address books, 5 minutes later I had 300 plus recommendations, […]
Continue ReadingI read this article yesterday about Evan Williams, co-founder of Twitter, and how he rarely tweets, sure enough he only has 128 tweets! which was a little surprising, especially as he’s now head of product development… but as he says he uses Twitter for consumption not broadcasting… although he follows just 1,284 users, while he has […]
Continue ReadingI don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect […]
Continue ReadingAs I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot […]
Continue ReadingGoogle said they’d have something interesting to demo at the Google IO Dev Conference, oh boy they weren’t kidding… Hello to Google Waves! The Video below is 1.5hrs long, but it’s worth a look, as this will change everything. I’ve been harping on for ages about data aggregation & building open platforms without walls, with […]
Continue ReadingWe all use social networks in different ways, some for work, some for play, some for play while at work!? No matter how you use them, you’re going to meet someone that uses the same network differently. The two networks getting most press coverage currently are Twitter & Facebook, both of which have very different […]
Continue ReadingWhere did I hear about this first, on twitter of course! thanks to Matt Ryan In this piece in Marketing Magazine, it would appear Twitter is working out ways to monetize it’s service. Co-founder Biz Stone told Marketing: ‘We are noticing more companies using Twitter and individuals following them. We can identify ways to make […]
Continue ReadingWithin 24hrs of announcing his Twitter account, the Dalai Lama has amassed 13,450 followers… Surely that must have set a new Twitter record! Why choose Twitter: “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.” So now there really is no excuses for […]
Continue ReadingHere‘s an terrific post asking the question, “Twitter vs Facebook: Should you choose one?” I recommend reading the whole post, plus some of the comments make interesting reading as well, here’s the posts conclusion: In the end, both Twitter and Facebook are simply communication tools; both will continue to evolve and morph as users find […]
Continue ReadingWhile taking a break from my hectic morning schedule of making myself a cup of tea & finding some clean socks to wear I thought I’d check in and see what little bread crumbs my fellow Twits had left for me. Sure enough there were plenty, but one from Jaculynn stood out more than most […]
Continue ReadingThere are those that label a personal domain name as a vanity domain, but I disagree… having a personalised number plate is vanity, owning a personalised URL is foresight… what’s the difference? I’ll give you an example. In an interview, a young woman of 16 said, I want to more famous than Persil Automatic, that […]
Continue ReadingNick Burcher added a post on his blog about Facebook Usage Statistics for 2008 which made me think about something I mentioned a few weeks ago, as I noticed within Facebook’s top 21 only India & Hong Kong appear for the whole of Asia! Where’s China, Japan, Indonesia etc? Nick’s stats are interesting, but they’re […]
Continue ReadingOn New Years Eve 2008, an estimated 43 billion SMS messages where sent globally! Which was up 30% on 2007, but the rise wasn’t evenly spread… Portugal tripled and The Netherlands doubled. Developing nations are by far the fastest expanding mobile markets, India’s 220 million mobile subscribers sent over a billion, a 300% rise on […]
Continue ReadingI happened to drop by Stephen Fry’s Twitter stream last night and it really made me chuckle, I could just imagine him sitting there cursing the damned Sony Vaio in front of him. I understand his contempt for the thing, I keep well away from the things (I’ve probably only racked up around 10hrs of […]
Continue ReadingI got your press release, I wouldn’t change a single word… and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press […]
Continue ReadingFor one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a […]
Continue ReadingBlogs are great, everyone should have one, certainly every company, but most of all they hsould be using it… but blogs have a serious drawback, they’re reactive, not proactive, your user has to come to you for updates. Which unless you have something worthwhile reading, they won’t bother doing. But just in case you do […]
Continue ReadingIn today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do […]
Continue ReadingThe bigger they are, the harder they fall… plus they’re likely to move a lot slower too Large name brands face a dilemma, the bigger they become the harder it is to protect their brands, gone is the time when they simply bought every URL iteration of their name to protect themselves online. With the […]
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