Nick Burcher added a post on his blog about Facebook Usage Statistics for 2008 which made me think about something I mentioned a few weeks ago, as I noticed within Facebook’s top 21 only India & Hong Kong appear for the whole of Asia! Where’s China, Japan, Indonesia etc?
Nick’s stats are interesting, but they’re bikini statistics, nice to look at but they’re not revealing everything you may want to see!? So let’s add some population data & look at these figures a little closer, 32.7% of Canadians use Facebook, the largest country population % worldwide, closely followed by Denmark, but look at the other end of spectrum, only 1.3% of Mexicans use it, while 0.1% of Indians!!! Also, you hear all the time about how big Facebook is, and that everyone’s using it? Well actually no, as only 2.1% of the world’s population are on Facebook, so there’s still a pretty big slice of the pie out there for the taking. NB: it’s worth noting that Facebook ranks very low in Asia with other social networks being far more popular (I don’t have the stats to hand but I shall post them in the next day or so).
So why the disparity, is it to do with a technology divide, certainly not, we’re talking the likes of Japan & Korea here, who are light years ahead when it comes to technology uptake. No I think it’s something a bit simpler than that, language. I’ve asked Japanese friends before about Facebook and they’ve told me that it’s translation & implementation of Japanese sucks. I don’t know about India, but I’m sure the same is true for there. But in India there’s another issue, access to Facebook… the number of PC users is dwarfed by the number of Mobile phone users and Facebook’s mobile phone implementation isn’t great, so it’s not being used. So while Facebook’s position in the social network scene may appear dominant in the west, in the east it’s non-existent!
Now here’s another interesting set of statistics courtesy of Twitterlocal which shows how Tokyo dominates the Twitter leader board when it comes to city statistics, with a 25% lead over second place New York! No real surprise, as this is what you probably expect from the technology mecca of the world, but why Twitter & not Facebook? Well it comes back to my point earlier, Twitter’s Kanji implementation is good, but equally important, there’s no issue with ease of use, it works simply via SMS or smart phone. So once Twitter takes hold in India and they work out a way for users to register without needing an email address or access to the web, they’ll be no stopping it! Look and learn Facebook!