Tag Archives: Statistics

Freaky!

What were the chances of that happening!! Some would say it’s a sign, “Double Rainbow, what does it all mean?” Others will tell me to do the lottery today, some won’t even notice and will have to have another look at the image above… as for me, oh it’s just coincidence, but freaky nonetheless! (although doing the lottery today won’t hurt will it, maybe I can turn that coincidence into serendipity!)

The Blog Icon 45,000 Downloads and Counting!

Ever since I created the blog icon I’ve been pleasantly surprised  by where I’ve discovered it’s been used and encouraged by the responses I’ve received from those that have downloaded it and are using it.

In April this year web designer Mark Hesketh wrote a blog post about the blog icon… a couple of weeks ago Events Northern wrote an amazing blog post about their search for a blog icon and how they’d ended up using mine… a couple of days ago Carol Katona from AssurX informed me that Constant Contact are using it in their customer facing systems, as you can see from the video below (starts at 30 secs)… and today I received this message on the Facebook wall from Jessica LaShawn Payton “Thanks! I’m going to use the blog icon in my social media presentation. I didn’t want to use the orange B since we’re not using blogger and the tumblr badge looks too much like the twitter badge and would be too confusing to a novice social media user. This works just great!!”

I’ve also been surprised by how popular it’s become and the number of people using. I get around 120-130 people a day visiting my personal blog after searches for “Blog Icon” (that’s about 45,000 people a year!)  below are yesterdays statistics. Compared to this time two years ago when I was surprised to get around 20 people a day

so if you’re looking for a blog icon that’s completely free to use, you can stop looking

http://www.theblogicon.com

Please like the Facebook page and follow on twitter @theblogicon

The World’s Aging Population

You may have worked out by now that I’m a statistics and infographics junkie… so here is a brilliantly executed  interactive infographic that highlights the predicted age by percentage of various nations… as you will see, Japan, South Korea and Italy will have a very different looking population by 2050, compared to today

by Fathom for GE

you should follow me on twitter here

2010 in review

I doubt you’ve missed me, but I’ve spent the last month backpacking around Cambodia (I shall blog about that soon)

I received an email from WordPress a few days ago summarizing my blog for 2010 (below), but upon further investigation what I found interesting was that my page impressions remained the same even when I hadn’t posted anything in the past month!

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is on fire!.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 14,000 times in 2010. If each view were a shipping container, your blog would have filled about 3 fully loaded ships.

In 2010, there were 105 new posts, growing the total archive of this blog to 282 posts. There were 44 pictures uploaded, taking up a total of 4mb. That’s about 4 pictures per month.

The busiest day of the year was April 23rd with 492 views.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Standard Blog Icon
21 comments

2

Sheep Shearing April 2010

3

Which Came First the egg of the credit card?
3 comments

4


Practise what you tweet

5


what’s the f’in diffference

Is The Times Paywall Paying Off?

Just how good are the Times and the Sunday Times online figures? Here’s what’s on offer Online access at £1 for a single day or £2 for a week, £10 for a month using the iPad app, if you’re a weekly paper subscriber you get online access for free.

Going by the figures released, 100k users are already weekly paper subscribers that have signed up for the free online offer, with 105k additional users, 50k of which have an online subscription.

In all honesty you can ignore the first 100k as who wouldn’t take advantage of the online version when it’s free with your paper subscription. Of the remaining 105k only 50% of them are subscribers with the remainder buying daily access. They also state that their unique monthly visitors dropped from 21m before the pay wall to 2.7m last month. But what does 2.7m unique visitors actually mean?

After all there can only be a maximum of 205k unique visitors, as that’s the maximum paying customers, so let’s divide 2.7m / 30 days = 90k per day. Compare that to their height of 21m / 30 days and you get 700k per day

Advertisers would rather have 700k pairs of eyeballs a day compared to 90k, but I guess the Times would rather have loyal paying subscribers than be at the mercy of advertisers.

As to revenues, I’m making huge assumptions here, but allowing a 50% split of weekly subscribers and daily users, that’s £2x50k (subscribers) + £1x50k (daily) = £150k a week, so not much for an organisation the size of the Times, plus how that would stack up against advertising revenues for a site with 700k visitors is anyones guess

Did You Know, Shift Happens

As I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best.

Did You Know? 3.0 (Official Video) -2009 Edition

Did You Know 4.0

Did You Know 4.0 (Convergence)

The Social Media Revolution Fad

Did You Know 2.0 (SHIFT 2008 Edit)

Associated Media vs Social Media

I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect and send messages and hence be social with your friends.

Plus there’s the so called “Social Media Expert”, but ask yourself, how can someone say they’re an expert in something that is so vast and is evolving and changing so rapidly that it’s almost impossible to keep up. To be a SME is a paradox “The more I know, the more I realise I know nothing”

So I prefer to talk around associated media, or associated connections, as I see the real future of the “Social Media Revolution” will be the leveraging of connections, and not merely connecting you to your friends and what they’re saying but to your “combined” wealth of information, utilising smart connections, connections that are associated to you and what you’re looking for… so rather than you looking for information, it finds you, now that’s a revolution worth talking about!

Comic Strip of a Social Media Expert

The Social Media Revolution Fad

As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein

This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot potato, the shift is about linking you to the stuff you want to know in a transparent & convenient way.

For more info & a list of quotes & stats go to the socialnomics blog

Also check out a brilliant and ballsy presentation by Marta Kagan entitled What the F**K is Social Media: One Year Later

Also note Marta doesn’t use the that annoying Social Media Expert moniker, she calls herself a Bonafide Marketing Genius, now that’s a great job title! (as long as you live up to it of course, although reading her blog, it looks like she does)

Millenial Marketing

I’ll admit that I don’t look at my blog stats very often (probably a good thing!), but when I reviewed my incoming links this morning one in particular stood out. It was from a site named Millenial Marketing by Carol Philips. So I hopped over there to see why I got the click throughs. Carol had written a great post about The Facebook Juggernaut and linked back to my “Time for Facebook to face the facts” post.

Carol’s blog is chock full of really useful and interesting statistics & advice on marketing & branding to Generation Y, it’s definitely worth adding to your blog list.

Carol is also the President of Brand Amplitude a brand research and consulting firm, they have a great selection of insightful white papers on their site.

Time for Facebook to Face the Facts

Nick Burcher added a post on his blog about Facebook Usage Statistics for 2008 which made me think about something I mentioned a few weeks ago, as I noticed within Facebook’s top 21 only India & Hong Kong appear for the whole of Asia! Where’s China, Japan, Indonesia etc?

Nick’s stats are interesting, but they’re bikini statistics, nice to look at but they’re not revealing everything you may want to see!? So let’s add some population data & look at these figures a little closer, 32.7% of Canadians use Facebook, the largest country population % worldwide, closely followed by Denmark, but look at the other end of spectrum, only 1.3% of Mexicans use it, while 0.1% of Indians!!! Also, you hear all the time about how big Facebook is, and that everyone’s using it? Well actually no, as only 2.1% of the world’s population are on Facebook, so there’s still a pretty big slice of the pie out there for the taking. NB: it’s worth noting that Facebook ranks very low in Asia with other social networks being far more popular (I don’t have the stats to hand but I shall post them in the next day or so).

So why the disparity, is it to do with a technology divide, certainly not, we’re talking the likes of Japan & Korea here, who are light years ahead when it comes to technology uptake. No I think it’s something a bit simpler than that, language. I’ve asked Japanese friends before about Facebook and they’ve told me that it’s translation & implementation of Japanese sucks. I don’t know about India, but I’m sure the same is true for there. But in India there’s another issue, access to Facebook… the number of PC users is dwarfed by the number of Mobile phone users and Facebook’s mobile phone implementation isn’t great, so it’s not being used. So while Facebook’s position in the social network scene may appear dominant in the west, in the east it’s non-existent!

facebook-statistics

Now here’s another interesting set of statistics courtesy of Twitterlocal which shows how Tokyo dominates the Twitter leader board when it comes to city statistics, with a 25% lead over second place New York! No real surprise, as this is what you probably expect from the technology mecca of the world, but why Twitter & not Facebook? Well it comes back to my point earlier, Twitter’s Kanji implementation is good, but equally important, there’s no issue with ease of use, it works simply via SMS or smart phone. So once Twitter takes hold in India and they work out a way for users to register without needing an email address or access to the web, they’ll be no stopping it! Look and learn Facebook!

twitter-local-stats