Tag Archives: Seth Godin

Can I Ask You For Something?

I just stumbled upon this video by Amanda Palmer, it’s worth 15mins of your time. She outlines her experiences on the relationship of an artist and a fan, and how she overcame her initial feelings of guilt when “Asking” for help. It all boils down to two way engagement and building trust.

Rather serendipitously Seth Godin blogged today about evoking trust, which ties in beautifully with Amanda’s TED talk.

eBooks Are For Weirdos

According to a new survey by Harris Interactive 1 in 6 Americans now use an eReader with 1 in 6 likely to purchase one within the next 6 months. That’s 15%, which is almost double what it was this time last year, 8%. Also eBook readers purchase more books and read on average more than paper book readers!

I should know, since I purchased my first Sony eReader I started reading more, and now with the books from my Kindle available on my Mac, iPhone, iPad I purchase and read more than ever!

A case in point, Seth Godin released a new book today entitled, We Are All Weird, but rather than purchase the hard back and wait for it to be delivered (which I’ve not done in many many years!), I clicked the link to the Amazon Kindle store, clicked the “Buy now with one click” and had it on my Kindle before my kettle boiled this morning! Two Clicks and I had the book, why would anyone purchase a book in any other way, and why would an author sell their book any other way?

I’ve been saying this for years, it’s part of my no paper mantra, but it would appear Seth believes the same:

My new book, We Are All Weird goes on sale today. We only have 11,000 hardcover copies on sale at Amazon, with no plans to print more. I wanted you to have first dibs. (PS, Outside the USA? click here). Why limit the number printed?

Conventional publishing wisdom says that the first 10,000 copies are the hardest. In fact, you don’t make money until after that. The goal is to prime the pump and then, if you get lucky, sell millions and millions of hardcovers, day after day, year after year. That’s what pays the bills at all the large publishing houses. The thing is, digital is better at infinity than paper ever will be. Digital is easy to keep in stock, easy to replenish, easy to connect with. Paper, on the other hand, benefits from scarcity.

A Walk on the Wild Side

Seth Godin posted an interesting graphic yesterday that caught my eye, a perfect example of data mining (sorry couldn’t resist that one)

Original Source and Seth’s Post

It’s not that surprising when you think about it, but let’s look at another example, Death Rate by Mode of Transport in the UK… (NB: Flying doesn’t appear, as it’s so low, less than 0.02%). Motorcycles are the unsurprising leader, although the gap between Cars and Motorcycles is frightening! We’re constantly reminded to wear cycle helmets when we’re riding, yet you’re more likely to get killed when walking than when riding a bike! It would be interesting to add Skiing & Snowboarding to this list, but I’ve not been able to find any data on that yet, but I’m looking, if you find anything, let me know. In the meantime, my advice, no more texting or using your mobile while walking, it’s dangerous out there!

Motorcycle: 88.8 / Walking: 30.9 / Bicycle: 24.2 / Car: 1.9 / Van: 0.5 / Bus or coach: 0.1 / Rail: 0.3 / Water: 0.9

original source

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Jobs Worth

I enjoy Seth’s blog, it’s predominately insightful and often inspirational… I receive it via email every morning, although I’ve still got over 200 of them that I’ve not read! but regardless of that I’d still recommend you read his blog.

Anyway I stumbled across one of his recent entries this morning and it reminded me of something I wrote last year about meetings, are they worthwhile, are you investing your time properly, but Seth takes it a step further and asks “Are you doing work worth doing, or are you just doing your job?”

Now that’s a good question

Le Roi est Mort

In my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn’t been referring to “Return On Investment” as everybody thought, but “Risk Of Investment” that got their attention!

Upon jumping back & going through the presentation again, the audience understood exactly where I was coming from & the importance of what I was saying. Don’t get seduced by only looking at the high returns, weight up the possible costs of damaging your Brand & reputation, especially if you are aligning yourself with another brand.

There are times you have to take the risk and go with your convictions, that’s where RONI comes in “Risk Of Not Investing”. Seth wrote a great piece this morning that’s entirely about RONI.

Yes, absolutely, you could lose everything if you risk it all and go with your gut feeling, but you could still lose everything if you do nothing. If a competitor is hell bent on pushing forwards when you’re content to sit still, don’t be surprised when they win.

“You can never defeat a man, with nothing to lose”

So go for it! what have you got to lose?

Seth Godin London Session

A couple of weeks ago I attended a Seth Godin presentation in London, produced by Mark Muggeridge of Evil Genius. I first heard of the event on Triiibes when Mark announced he’d been in discussions with Seth about putting on an event. Having been involved in live events myself for almost 20 years, I offered Mark my assistance in case he needed another pair of hands, which he gratefully accepted. On the day the whole thing ran like clock work, so I wasn’t really required, but I completely lucked out, as I got to spend all morning talking to Seth in the green room while he prepared his presentation & signed some books. Of course, Seth was on good form & inspirational as always.

The audio of the presentation is available here plus as a transcript

Also here’s an archive of a webcast I did with Seth last September

Photo by Claes Gellerbrink

seth-godin-by-claes-gellerbrink-6677-low

Seth Godin Podcast

I had the good fortune to arrange a live webcast with Seth Godin, to discuss his latest book. The original idea was by Elizabeth Cook, but as I’ve been doing webcasts since 1999, I said I’d be happy to help out. This was actually recorded on the 12th September, before his book was released, so I’ve been keeping it under wraps (it was only available to triiibes.com members), but as it’s already appeared on the open web, I thought I’d put a link to it and remove the passwords.

Podcast Link