Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. What branding expert said that? Abraham Lincoln of course???
here’s a great quote, unfortunately I don’t know who said it… “I wish to do something Great & Wonderful, but I must first start by doing the small things like they are great & wonderful”
As I’ve posted previously, don’t become indifferent to your customers or clients, you could lose them not only because you did something wrong, but because you didn’t do enough.
Size really does matter, something insignificant to you, may be all important or a stumbling block for your customer.
These things can be difficult to spot, no matter how hard you look, you won’t find them all, plus you’ll never be perfect, so listen to what your audience is telling you, and if they’re not telling you anything, ask them! don’t fool yourself by thinking their silence is because you’ve got everything right, it’s probably because they’re already looking somewhere else.
And make sure you’re asking the right questions, don’t ask, “Is everything OK?” ask “What is wrong & what could we improve?”, don’t ask “Why would you choose us over a competitor?” ask “Why would you choose a competitor over us?”
So, what’s the f’in diffference? Is it the little things? the small stuff? yes… but it’s the small stuff you don’t see and has to be pointed out to you, like the extra “f” in the word difference, that’s the f in difference, don’t expect to find them all on your own.