Last week I was presenting my thoughts & ideas on future tech & trends with a client, so I thought I’d share them here… but let’s look at where we’ve come from, where we are now & where we appear to be heading.
Connection: Advent of the internet; Arpanet (1969), email (1972), internet mainstream (circa 1982), the web (1989)
Communication: Social media, Amazon (1994), Google (1998), Facebook (2004), YouTube (2005), Twitter (2006). RFID & NFC payment systems, Oyster card (2003), Starbucks (10% of transactions are now NF & Mobile)
Consolidation: (Hub Device) Technology & users reliant on connectivity to the internet. Most obvious tech consolidation is the smart phone, no longer separate cameras, music players, web browser (iPhone 2007)
Convergence: Individual devices share data & influence one another autonomously (AKA The Internet of Things). We’re moving away from a world of dumb devices, to one of connected intelligent smart devices.
Consumption / Gathering:
Wearable devices: Wrist: Nike Fuel, Jawbone UP, Fit Bit, Nymi, Pebble, Samsung Gear, Sony SmartWatch, Qualcomm Toq, TomTom, Nissan Nismo / Head: Google Glass, Weartrons RnR, Melon / Feet: Nike+ Sensor.
Sensors: Medical Equipment (health, safety), Climate & Ambient Systems, Automobiles
POS & POI: Info Boards, Posters, Displays, Barcode Scanning, RFID / iBeacons (Estimote)
Smart Devices & Home Appliances: Music, TV, Lighting, Utilities, Security (locks, access controls, monitoring).
Prime Devices: Sony Lens Camera, POV’s, Audio Recorders
Creation / Output: Bespoke Product Design, 3D Printing
Where we’re heading:
Context: Location & context specific “big” data & actions
(The Age of Context / Networked Society).
Example: You’re on your way to a meeting, your Hub Device, knows where you are, your schedule, where you’re going, who you’re meeting (so it likely knows where they are too), what the traffic conditions are like ahead. Earlier it told you to leave early as there was traffic congestion, but that’s cleared, so you’re going to be early, so it suggests you wait it out at one of your favourite coffee shops (it knows there’s space at the coffee shop and can even tell you where the nearest parking space is, it could even pre-order your drink for you if you want), but it also knows it’s your kids birthday and has access to your to do list, so it suggests you can use the downtime to order & pick up the present, as there’s a special promotion on at the moment.
The Age of Context relies on the autonomous sifting of Big Data and putting it into context. Big Data is a cinch to create, but unfortunately a major stumbling block is the lack of correlation between systems & datasets, there are no open standards or protocols for sharing, and the likelihood of the social silo’s of Google, Facebook, Twitter & FourSquare et al sharing our data anytime soon is unlikely without a disruptive element.
The News & Education sectors will continue to go through major shifts, with Healthcare undoubtedly seeing the next major shake up with advances in self monitoring data & preventative care.
Brands & advertisers have huge opportunities to make their offerings even more granular & responsive, so stand a better chance of interaction, by being more personal & engaging by leveraging the viewers personalised preferences & location based data. In effect Contextual Advertising, is the Marketeers equivalent to responsive web design, advertising that adjusts to the viewers location & tastes.
Keeping with the C theme, I could suggest the next stage will be “Coherence” (the quality of forming a unified whole), but I won’t go that far for now… I can’t predict the future, things we take for granted today, weren’t even launched or invented 2-3 years ago, so who knows what we’ll be using in 5-10 years time?
Below is an example of a Networked Society (more examples on the Ericsson Channel)