Tag Archives: Mobile

Connection, Communication, Consolidation, Convergence, Context

Last week I was presenting my thoughts & ideas on future tech & trends with a client, so I thought I’d share them here… but let’s look at where we’ve come from, where we are now & where we appear to be heading.

Connection: Advent of the internet; Arpanet (1969), email (1972), internet mainstream (circa 1982), the web (1989)

Communication: Social media, Amazon (1994), Google (1998), Facebook (2004), YouTube (2005), Twitter (2006). RFID & NFC payment systems, Oyster card (2003), Starbucks (10% of transactions are now NF & Mobile)

Consolidation: (Hub Device) Technology & users reliant on connectivity to the internet. Most obvious tech consolidation is the smart phone, no longer separate cameras, music players, web browser (iPhone 2007)

Now
Convergence:
Individual devices share data & influence one another autonomously (AKA The Internet of Things). We’re moving away from a world of dumb devices, to one of connected intelligent smart devices.
Consumption / Gathering:
Wearable devices: Wrist: Nike Fuel, Jawbone UP, Fit Bit, Nymi, Pebble, Samsung Gear, Sony SmartWatch, Qualcomm Toq, TomTom, Nissan Nismo / Head: Google Glass, Weartrons RnR, Melon / Feet: Nike+ Sensor.
Sensors: Medical Equipment (health, safety) Scanadu Scout Tricoder, Climate & Ambient Systems, Automobiles
POS & POI: Info Boards, Posters, Displays, Barcode Scanning, RFID / iBeacons (Estimote)
Smart Devices & Home Appliances: Music, TV, Lighting, Utilities, Security (locks, access controls, monitoring).
Prime Devices: Sony Lens Camera, POV’s, Audio Recorders
Creation / Output: Bespoke Product Design, 3D Printing

Where we’re heading:
Context: Location & context specific “big” data & actions
(The Age of Context / Networked Society).
Example: You’re on your way to a meeting, your Hub Device, knows where you are, your schedule, where you’re going, who you’re meeting (so it likely knows where they are too), what the traffic conditions are like ahead. Earlier it told you to leave early as there was traffic congestion, but that’s cleared, so you’re going to be early, so it suggests you wait it out at one of your favourite coffee shops (it knows there’s space at the coffee shop and can even tell you where the nearest parking space is, it could even pre-order your drink for you if you want), but it also knows it’s your kids birthday and has access to your to do list, so it suggests you can use the downtime to order & pick up the present, as there’s a special promotion on at the moment.

The Age of Context relies on the autonomous sifting of Big Data and putting it into context. Big Data is a cinch to create, but unfortunately a major stumbling block is the lack of correlation between systems & datasets, there are no open standards or protocols for sharing, and the likelihood of the social silo’s of Google, Facebook, Twitter & FourSquare et al sharing our data anytime soon is unlikely without a disruptive element.

The News & Education sectors will continue to go through major shifts, with Healthcare undoubtedly seeing the next major shake up with advances in self monitoring data & preventative care.

Brands & advertisers have huge opportunities to make their offerings even more granular & responsive, so stand a better chance of interaction, by being more personal & engaging by leveraging the viewers personalised preferences & location based data. In effect Contextual Advertising, is the Marketeers equivalent to responsive web design, advertising that adjusts to the viewers location & tastes.

Keeping with the C theme, I could suggest the next stage will be “Coherence” (the quality of forming a unified whole), but I won’t go that far for now… I can’t predict the future, things we take for granted today, weren’t even launched or invented 2-3 years ago, so who knows what we’ll be using in 5-10 years time?

For more about the Age of Context, Robert Scoble & Shel Israel have a new book coming out on Sept 25th

Below is an example of a Networked Society (more examples on the Ericsson Channel)

The Next Train Will Arrive in the Vegetable Aisle

Hate grocery shopping? Hate waiting for public transport? Then why not combine them and make them twice as bad? ah, but elementary maths tells us that adding two negatives creates a positive!

This is a really simple, yet very effective way to get customers to try out Tesco’s online retail store. Perfect for South Korea, where 80% of the population have web enabled smart phones. Unfortunately Tesco would unlikely have the same success on their home turf, with no mobile reception and crowded rush hour platforms, the London Underground would be an impossible test bed.

Did You Know, Shift Happens

As I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best.

Did You Know? 3.0 (Official Video) -2009 Edition

Did You Know 4.0

Did You Know 4.0 (Convergence)

The Social Media Revolution Fad

Did You Know 2.0 (SHIFT 2008 Edit)

Associated Media vs Social Media

I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect and send messages and hence be social with your friends.

Plus there’s the so called “Social Media Expert”, but ask yourself, how can someone say they’re an expert in something that is so vast and is evolving and changing so rapidly that it’s almost impossible to keep up. To be a SME is a paradox “The more I know, the more I realise I know nothing”

So I prefer to talk around associated media, or associated connections, as I see the real future of the “Social Media Revolution” will be the leveraging of connections, and not merely connecting you to your friends and what they’re saying but to your “combined” wealth of information, utilising smart connections, connections that are associated to you and what you’re looking for… so rather than you looking for information, it finds you, now that’s a revolution worth talking about!

Comic Strip of a Social Media Expert

The Social Media Revolution Fad

As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein

This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot potato, the shift is about linking you to the stuff you want to know in a transparent & convenient way.

For more info & a list of quotes & stats go to the socialnomics blog

Also check out a brilliant and ballsy presentation by Marta Kagan entitled What the F**K is Social Media: One Year Later

Also note Marta doesn’t use the that annoying Social Media Expert moniker, she calls herself a Bonafide Marketing Genius, now that’s a great job title! (as long as you live up to it of course, although reading her blog, it looks like she does)

Wave Goodbye to Closed Networks

Google said they’d have something interesting to demo at the Google IO Dev Conference, oh boy they weren’t kidding… Hello to Google Waves!

The Video below is 1.5hrs long, but it’s worth a look, as this will change everything. I’ve been harping on for ages about data aggregation & building open platforms without walls, with API’s for developers & third parties to leverage & integrate with (just like our plans for no paper & ID Gator), well Google have just stepped up to the plate with all their might and done just that… it all works in standard HTML5 & it’s all Open Source Code!!!!

Email, wiki’s, instant messaging, realtime inline document collaboration & creation, blogs, image & rich media sharing, polling, mobile and other stuff I’ve forgotten to mention can all be handled & integrated by Waves.

The way you use Twitter, Facebook, MSN, Skype, Blogs etc is about to change forever, no more proprietary software, no having to log into a specific system to access & update your data, connect & interact with colleagues etc Waves passes all that and allows you to do it from whatever system you want.

Want to connect with everyone you know on Facebook, Twitter, MySpace, AOL, Google, MSN etc without logging into Facebook, Twitter, MySpace, AOL, Google, MSN etc, with Waves you’ll be able to do that.

Why is this so powerful & something that the likes of Facebook should be concerned about? Well you’ll be able to get all the interation of Facebook & connect to all your friends, without ever logging directly into Facebook again! So you never look at their main revenue stream, their adverts! I was writing a blog a few days ago (didn’t get round to fininshing it), where I was saying that Facebook’s biggest threat isn’t from someone like Myspace, Twitter or Google… it will be from the parasites, the small third parties that feed off & leverage it’s systems, these guys can easily create revenue streams that Facebook can’t (or is missing), Google has just made that job easier with Google Waves.

So why would Facebook (or those like Facebook) integrate Waves? Simply put, they will have no choice, the users will want it (see an old post for what I mean)… already Facebook has opened it’s walled garden with Facebook Connect, if Waves could take hold & it’s protocol become the de facto way to collaborate, they’d have no choice but to open up & integrate it… it will be interesting to see if Google actually push this, or like so many of their ideas, invest loads of time in developing the initial idea, then let it stagnate and die… which is a great shame, as it’s only the likes of a giant like Google that could take on the likes of Facebook… which is something they should be bear in mind in reverse, as Facebook continues to amass it’s user base, it will become a force to be reckoned with in Google’s market space, “Search”, for as Amazon has proven, it’s personal recommendations that lead us in purchasing decisions, if Facebook taps into our friends recommendations and “likes”, then we’ll start our searching in Facebook, not Google. A possible future with a Facebook and Bing alliance could cause Google reasons to be concerned.

more info from
wave.google.com
code.google.com/apis/wave (very techie!)
waveprotocol.org

You talkin’ da me?

Have a meeting you need to get out of? Want to show off your new mobile or ring tone? Need to convince people that not only your mother & call centres have your mobile number? Have a blind date you just might need rescuing from? Or simply low self esteem & just want someone to call you?

Well fear not, as I may have found the answer for you… Popularity Dialer

The concept is simple, enter a date, time & your mobile number, then choose the type of call you want and hey presto, the website calls you when you’ve specified!

Ah the wonders of technology… ooops gotta go, phone’s ringing, now I wonder who that could be?

How many SMS messages will be sent on New Years Eve 2008/9

On New Years Eve 2008, an estimated 43 billion SMS messages where sent globally! Which was up 30% on 2007, but the rise wasn’t evenly spread… Portugal tripled and The Netherlands doubled. Developing nations are by far the fastest expanding mobile markets, India’s 220 million mobile subscribers sent over a billion, a 300% rise on daily norms, but the Phllippines outshone everyone, with 1.4 billion SMS’s from a subscriber base of only 50 million!

When it comes to SMS messaging the USA ranks very low, when mobile users were asked whether they have or would send a “Happy New Year” text message, all countries except the USA showed an increase:
U.S.A. 35%; France 85%; Germany 88%; Spain 90%; Italy 92%

For an example of how amazing all this electronic communication can look, have a look at this gorgeous visualisation of the SMS messages sent on New Years Eve in Amsterdam

By Aaron Koblin (check out his site there’s some cool stuff on there!)
and his vimeo page

As our time has become very precious and much more of a commodity to be valued, more & more of us are moving away from paper based communication during the festive season, brevity is king, but even voice calls only showed a moderate increase (guess they take too long and you can only speak to one person at  a time), electronic communication via email, SMS & the likes of Twitter have increased dramatically, so it will be interesting to see how the mobile networks & Twitter cope in the next few hours… I hope Twitter have their fail whale primed and ready to go : )

So just in case I thought I’d get in early and wish you all a fantastic 2009!

Get Mobile

There’s great advantage of brevity, we all use our mobiles for communicating, for texting and now surfing the web.

Your kids and grand-children, will be using mobile devices we’ve never dreamed of, and they’ll probably never see let alone use a computer, because they won’t exist… Sounds unlikely, well ask yourself this, you don’t expect them to buy vinyl, or even CD’s anymore, they’ll just download music, DVD’s & BluRay, will be gone in 5 years (BluRay may hold one for 10 years tops). In developing nations, almost anyone can get a mobile phone or has seen one, the rate of computers being sold year on year is dropping, while mobiles is increasing. In these countries the users will again never see or use a computer, Even, English won’t be the main language spoken on the internet, countries such as India & China dwarf English speaking nations, plus with ICANN soon allowing non-roman characters to be used in URL’s this change will probably happen quicker than anyone expects.

Anyway I’m breaking my first rule, “Brevity”, but you needed to think about all this… the mobile platform & brevity are the future, make sure you’re part of it.

Networking or Not Working

In today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working!

Do you have a group or page on a social network such as Facebook?
Do you have a Twitter account?
Do you have a Blog?
Do you have a YouTube Channel?
Do you have an account on Get Satisfaction?
Do you run a Forum?
Do you have a mobile strategy?

Answer no to any or all of the above, then ask yourself why not? If you say it’s because you can’t afford the time or the resources, then find the time & the resources, as the cost to your business of not utilising these platforms will outweight your investment of time.

Answer yes to any of the above, great stuff… answer yes to all of them, that’s amazing! But remember simply registering in these places won’t mean anything if you’re not participating & engaging your audience on a one to one basis, plus it’s not just about getting large numbers. Having 5,000 people in your Facebook group won’t mean a thing if you’re not having direct two way communication with them.

It’s easier now more than ever for you to open dialogue & interface with your audience directly, but it’s also easier than ever for your audience to talk about you to others, you need to ensure what they’re saying showers you in a positive light. If you ignore the conversations going on, soon you won’t be in them anymore, as your audience will be talking about, and to, your competitors, and it will be very difficult to get them back!