Tag Archives: choice

Too Much of a Good Thing

Here’s a great article from Smashing Magazine on “improving customer experience by limiting choice.”

It’s an issue I’ve encounter numerous times, when a client thinks they are doing me a favour by giving me an open brief, as in reality there’s no worse type of brief to get! So I’ve often said ”Give me the flexibility of a tighter brief”

Plus I’m a firm believer of Occam’s Razor “The simplest solution is always the best” A design isn’t finished when there is nothing more to add, but when there is nothing left to take away

So in keeping with the article’s advice, I’m keeping the options of this post simple, here’s the link