On New Years Eve 2008, an estimated 43 billion SMS messages where sent globally! Which was up 30% on 2007, but the rise wasn’t evenly spread… Portugal tripled and The Netherlands doubled. Developing nations are by far the fastest expanding mobile markets, India’s 220 million mobile subscribers sent over a billion, a 300% rise on daily norms, but the Phllippines outshone everyone, with 1.4 billion SMS’s from a subscriber base of only 50 million!
When it comes to SMS messaging the USA ranks very low, when mobile users were asked whether they have or would send a “Happy New Year” text message, all countries except the USA showed an increase:
U.S.A. 35%; France 85%; Germany 88%; Spain 90%; Italy 92%
For an example of how amazing all this electronic communication can look, have a look at this gorgeous visualisation of the SMS messages sent on New Years Eve in Amsterdam
By Aaron Koblin (check out his site there’s some cool stuff on there!)
and his vimeo page
As our time has become very precious and much more of a commodity to be valued, more & more of us are moving away from paper based communication during the festive season, brevity is king, but even voice calls only showed a moderate increase (guess they take too long and you can only speak to one person at a time), electronic communication via email, SMS & the likes of Twitter have increased dramatically, so it will be interesting to see how the mobile networks & Twitter cope in the next few hours… I hope Twitter have their fail whale primed and ready to go : )
So just in case I thought I’d get in early and wish you all a fantastic 2009!
I got your press release,
I wouldn’t change a single word…
and that single word is on page 5!
Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press release on your website hoping your audience will drop by & pick it up, is a waste of your time, as they won’t be dropping by, they’ll be reading what someone else has sent them directly. Plus writing a book every time is wasting their time, if they actually bother to read it that is!
Brevity is the way ahead, if the gist of your release doesn’t fit within the header of an RSS feed, you’ll get skipped over. Twitter limits you to 140 characters, but if that’s where your audience is then that’s what they want. The mobile platform is happening right now, if you’re not on it, you’re not being read.
So sending out press releases the old way isn’t cutting it anymore, you have to be pro-active to survive, you need to be opening up dialogue, and when someone does contact you, you need to respond to them directly. You need to focus on producing something they’ll want to discuss with others, and build a platform so they can!
There’s great advantage of brevity, we all use our mobiles for communicating, for texting and now surfing the web.
Your kids and grand-children, will be using mobile devices we’ve never dreamed of, and they’ll probably never see let alone use a computer, because they won’t exist… Sounds unlikely, well ask yourself this, you don’t expect them to buy vinyl, or even CD’s anymore, they’ll just download music, DVD’s & BluRay, will be gone in 5 years (BluRay may hold one for 10 years tops). In developing nations, almost anyone can get a mobile phone or has seen one, the rate of computers being sold year on year is dropping, while mobiles is increasing. In these countries the users will again never see or use a computer, Even, English won’t be the main language spoken on the internet, countries such as India & China dwarf English speaking nations, plus with ICANN soon allowing non-roman characters to be used in URL’s this change will probably happen quicker than anyone expects.
Anyway I’m breaking my first rule, “Brevity”, but you needed to think about all this… the mobile platform & brevity are the future, make sure you’re part of it.