Brands – brendan mitchell

What’s the Cost of a Bad Brand and What’s a Good One Worth?

Posted on June 21, 2013September 17, 2013 by brendanmitchell

What’s your brand really worth to you? If you’re Coca Cola it’s a heck of a lot, in the past year alone Brand Finance estimate that Coke lost $9bn in Brand Value! In comparison BP and it’s recent Gulf of Mexico disaster lost $3.4bn in brand value last year, only a third of Coke’s loss? Does […]

Do You Want a Green Egg?

Posted on December 15, 2012September 17, 2013 by brendanmitchell

“Help us help the environment, go paperless” is the pitch you get from your utility company, your bank, your broadband provider and anyone else that sees sending you a paper statement or invoice in the post as a cost to them. We all know that they don’t actually care about the cost to the environment, […]

Who Trusts You With Their Name

Posted on December 8, 2010 by brendanmitchell

This was originally written Wednesday 1st December. I’m currently on my way to Heathrow Airport… I received a phone 4hrs ago, I had no idea at the time that it would result in my being in Lisbon this evening. I won’t go into details, suffice to say, a colleague I’ve not seen in ages, has […]

Brands Build Character – Character Builds Brands

Posted on August 28, 2009 by brendanmitchell

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. What branding expert said that? Abraham Lincoln of course???