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Continue ReadingTag: Brand-Jacking
There’s An Ad For That
You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them […]
Continue ReadingThe Dalai Lama on Twitter… Nope, just a case of Brand Jacking
Within 24hrs of announcing his Twitter account, the Dalai Lama has amassed 13,450 followers… Surely that must have set a new Twitter record! Why choose Twitter: “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.” So now there really is no excuses for […]
Continue ReadingYou Don’t Know Jack!
The bigger they are, the harder they fall… plus they’re likely to move a lot slower too Large name brands face a dilemma, the bigger they become the harder it is to protect their brands, gone is the time when they simply bought every URL iteration of their name to protect themselves online. With the […]
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