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Tag: Brand Finance

What’s the Cost of a Bad Brand and What’s a Good One Worth?

Posted on June 21, 2013September 17, 2013 by brendanmitchell

What’s your brand really worth to you? If you’re Coca Cola it’s a heck of a lot, in the past year alone Brand Finance estimate that Coke lost $9bn in Brand Value! In comparison BP and it’s recent Gulf of Mexico disaster lost $3.4bn in brand value last year, only a third of Coke’s loss? Does […]

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