Augmented Reality – brendan mitchell

CNN Augmented Reality & iPads

Posted on November 4, 2010 by brendanmitchell

Noticed this on the Engadget website… CNN using Augmented Reality to present statistics of the recent midterm elections… it’s a little information overload, but it’s interesting to see the compare using an iPad to pull up data on screen as he speaks. Video on engadget other posts about Augmented Reality AR in Magazines AR Business […]

Left a bit, a little bit more, ah there you are

Posted on November 13, 2009 by brendanmitchell

Staying with the Augmented Reality theme, BrightKite announced last month that their partnership with Layar to offer AR of your BrightKite friends posts over live video on your mobile, is now available on the iPhone (originally only available for Android) Another AR app recently launched on the iPhone is Wikitude, that overlays live video with […]

The Business cARd

Posted on November 13, 2009 by brendanmitchell

I stumbled across these pieces this morning. First a business card and a video ident sting for E4, both of which use the popular method of using a pattern encased in a square, but the third example uses a different approach, whereby the camera recognises any pre-stored image, in this case a photograph on a […]

Augmented Reality Coming To A Bookshelf Near You

Posted on November 12, 2009 by brendanmitchell

Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to […]