This is a genius piece of self promotion by Jesse Rosten
“pro-pixel intensifying fauxtanical hydro-jargon micro bead extract infused with nutrive volumizing technology will leave your face virtually unrecognisable… My skin feels like plastic!”
thanks to Unionversity for posting this first
No real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh?
Apart from the title, the PDF is worth a read (if you’re into advertising and marketing that is), but if you prefer something a little shorter, or even a short video that explains the PDF, have a look at the article on the Adobe Digital Publishing Blog.
An incredible sound bite from the video starting at 1 min 30 secs, “every advertiser experienced an increase in brand awareness, with several advertisers seeing percentage increases of 3-4 times!” a 300-400% increase, now that’s impressive!
But it’s not all rosy, as digital magazines on the iPad are already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October and 22K for November (for comparison they sold 130k printed versions in Oct-Nov). Reasons why I believe this happening continued in a separate post
Obviously this increased brand awareness is only an advantage to advertisers if magazines can retain digital user numbers, and that unfortunately is where they’re still getting it wrong!
As Adobe & Apple slug it out over the Flash plug, arguing who is more “Open” I stumbled across something today that made me smile. A week ago Adobe placed Ad’s in the broadsheets in the US saying they Love Apple, and that they love choice… but I really smiled when someone, somewhere out there on the web had created a fake response from Apple, … genius!
More info here and here