Warning: Reading this blog could seriously damage your opinion of me
When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]
Continue Reading“You don’t have to do something wrong to lose a customer, sometimes it’s because you didn’t do enough” Brendan Mitchell
Continue ReadingTo promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]
Continue ReadingWhile taking a break from my hectic morning schedule of making myself a cup of tea & finding some clean socks to wear I thought I’d check in and see what little bread crumbs my fellow Twits had left for me. Sure enough there were plenty, but one from Jaculynn stood out more than most […]
Continue ReadingIf ever you needed evidence that web 2.0 is reversing the balance of power into the hands of the consumer, then check out these videos and the www.comcastmustdie.com website. I’ve posted previously how the tide is changing & how companies need to be in there engaging with their customers and protecting their brands, companies ignoring […]
Continue ReadingIn a follow up from my “nobody reads my blog” post (which ironically is now my second most read individual post!?!?), I recently posted on the triiibes forum where a member was asking a question along the lines of “how to write a blog that someone will read?” well the answer is easy, don’t write […]
Continue ReadingI was just reading a post “Jaw Droppers of 2008 – What they’d rather you forgot” on The Register where they recap the most embarasing moments from the past 12 months. The bit about an online community I’d never heard of before named Faceparty, and how they dealt out their customer service is priceless and […]
Continue ReadingAt first this may appear as an irrelevant press release, but upon reflection it’s actually very telling of how media relations are changing in light of social media & web 2.0 plus the effect it’s having on the live events industry. Although Apple appears to rely entirely on it’s website & blanket media advertising for […]
Continue ReadingI got your press release, I wouldn’t change a single word… and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press […]
Continue ReadingFor one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a […]
Continue ReadingThere’s great advantage of brevity, we all use our mobiles for communicating, for texting and now surfing the web. Your kids and grand-children, will be using mobile devices we’ve never dreamed of, and they’ll probably never see let alone use a computer, because they won’t exist… Sounds unlikely, well ask yourself this, you don’t expect […]
Continue ReadingIn today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do […]
Continue ReadingWell, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than […]
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