Warning: Reading this blog could seriously damage your opinion of me
Last week I was presenting my thoughts & ideas on future tech & trends with a client, so I thought I’d share them here… but let’s look at where we’ve come from, where we are now & where we appear to be heading. Connection: Advent of the internet; Arpanet (1969), email (1972), internet mainstream (circa […]
Continue ReadingThis is a genius idea… I love bees (I’ve been planning on installing a bee hive in my garden), so when I saw this video promoting Dewars Highlander Honey Whisky I just had to post it here.
Continue ReadingI just stumbled upon this video by Amanda Palmer, it’s worth 15mins of your time. She outlines her experiences on the relationship of an artist and a fan, and how she overcame her initial feelings of guilt when “Asking” for help. It all boils down to two way engagement and building trust. Rather serendipitously Seth Godin […]
Continue ReadingI’m guessing (hoping) this is a way to get press coverage and get people talking, rather than Virgin’s new way of doing safety videos, although I could be wrong. Although as I’ve posted before, Air New Zealand and Cebu Pacific have their own unique ways for inflight safety demonstrations http://www.youtube.com/watch?v=DtyfiPIHsIg
Continue ReadingWith more and more of us having a mobile or tablet device within arms reach no matter where we are, you’d think that would give advertisers more opportunities to grab our attention, but the opposite maybe true. With DVR’s we pause live TV and watch it when we want, and more often that not we […]
Continue ReadingI’ve an iOS developers account, so I’ve been playing around with iOS7 for a month or so, and have to say it’s pretty good, there’s still a way to go yet and there’s still a few bugs to iron out, plus I’m glad to see the back of all that digital felt & leather! But that’s not why […]
Continue ReadingI really like coca cola, when I was in my 20’s I’d drink about 2-3 ltrs of the stuff a day (yes you read that correctly, that’s 8-10 cans a day), and contrary to what you may think, I was as thin then as I am now, plus I still have all my own teeth! […]
Continue ReadingNow here’s a neat use for a lenticular poster
Continue ReadingA campaign can give your product & service exposure, but it can’t make your business a success, only your customers can do that. If your campaign goes viral, great, but if your business or offerings aren’t as well, then the campaign was probably pointless. You want people talking about how good your product is, not how […]
Continue Reading“Help us help the environment, go paperless” is the pitch you get from your utility company, your bank, your broadband provider and anyone else that sees sending you a paper statement or invoice in the post as a cost to them. We all know that they don’t actually care about the cost to the environment, […]
Continue ReadingWhen you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]
Continue Readingmmmm, having avoided paying £500m in tax this year, it’s rather ironic of Barclays to create this advert, but maybe that’s the whole point, it will undoubtedly get tongues wagging… although I’ve got to add, I really liked the advert. http://www.youtube.com/watch?feature=player_embedded&v=ipX2UoWDYlA To send your own gentle reminder here
Continue ReadingHere’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK. If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged […]
Continue ReadingChewbacca’s my favourite http://www.youtube.com/watch?feature=player_embedded&v=6ntDYjS0Y3w
Continue ReadingThis is a genius piece of self promotion by Jesse Rosten “pro-pixel intensifying fauxtanical hydro-jargon micro bead extract infused with nutrive volumizing technology will leave your face virtually unrecognisable… My skin feels like plastic!” thanks to Unionversity for posting this first
Continue ReadingThere’s a iPod Touch advert on Wired’s homepage that’s very smart. Anyone not in the digital media industry, will likely look at the advert and not be overly impressed, but technically, this ad is very impressive, as it extends beyond what you assume is it’s frame, the iPod covers the menu bar above (which remains […]
Continue ReadingHate grocery shopping? Hate waiting for public transport? Then why not combine them and make them twice as bad? ah, but elementary maths tells us that adding two negatives creates a positive! This is a really simple, yet very effective way to get customers to try out Tesco’s online retail store. Perfect for South Korea, […]
Continue ReadingThat appears to be Martin Hasek’s philosophy, the creator of Noteslate, and it appears to be working. I posted about the Noteslate back in January, I was sceptical then and unfortunately my scepticism was founded, as this CNN report confirmed shortly afterwards, but that doesn’t appear to have stopped 64,000 people clicking the like button on their homepage, […]
Continue Readinggive-a-shit.org you should follow me on Twitter
Continue ReadingLooks like Aardman may already have a competitor on their hands for the largest stop motion animation! 350,000 post it notes were used in the making of this animation, which took 5months to complete! That’s a lot of paper! source Adweek
Continue ReadingHaving created the worlds smallest stop motion animation entitled Dot, Nokia set Sumo Science of Aardman the task of creating the worlds largest stop motion animation, the result is entitled “Gulp” the making of Gulp you should follow me on twitter here
Continue ReadingI never realised text input could be so dramatic! Does it really warrant the Hans Zimmer-esq, Mission Impossible/Bourne Identity score, as per this promo video? And as to the strap line, “More Choices, More Power, More Magic” mmmm I think not… although no worse than Stroke it and Poke it!!!
Continue Reading“You don’t have to do something wrong to lose a customer, sometimes it’s because you didn’t do enough” Brendan Mitchell
Continue ReadingI just stumbled across a video of the Have a Camper Day iPad / iPhone app. It’s gorgeous here today in London (far too nice for me to be stuck in doors working, but needs must!)… anyway this app would brighten up the gloomiest of days, and by the look of the forecast I might […]
Continue ReadingWhen applying for a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job! You should follow me on twitter
Continue ReadingA clever advert, it concentrates on the benefits of using the product rather than the product itself, plus it’s witty, to the point and without doubt, it will be a hit with the wives, girlfriends, or women in general! Thanks to Unionversity for posting this you should follow me on twitter here
Continue ReadingI caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is […]
Continue ReadingI’ve just spent an hour on the phone with Barclays Bank and I accomplished nothing, except making my mind up to change banks. I won’t go into details, except to say that in May last year I applied to have a couple of ISA’s transferred from Barclays to Santander. It’s now February and Barclays have […]
Continue ReadingIt was broadcast just once during the 1984 Super Bowl, but that’s all it needed, as when Ridley Scott directed Apple’s iconic and multi-award winning 1984 advert, he created an advert that captured the very essence of what Apple was at that time. The underdog, fighting against the tyranny of the corporate machine, hoping to […]
Continue ReadingNo real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and marketing […]
Continue ReadingIt wasn’t long ago that Verizon were parodying Apple’s “There’s an App for That” adverts, in order to gain subscribers from AT&T to their own network, but it appears the two network giants have made up and become friends in their latest joint advert! Or maybe they’re both worried about the latest T-Mobile advert, which […]
Continue ReadingGetting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the […]
Continue ReadingThis was originally written Wednesday 1st December. I’m currently on my way to Heathrow Airport… I received a phone 4hrs ago, I had no idea at the time that it would result in my being in Lisbon this evening. I won’t go into details, suffice to say, a colleague I’ve not seen in ages, has […]
Continue Readingif you have no idea what this is about then watch the video below
Continue ReadingHere’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design Made […]
Continue ReadingJay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size! more info at Coachella here’s some […]
Continue ReadingHere’s a great video explanation of Behavioural Dynamics given by Nigel Oakes “The BDI Methodology was originally developed in response to the need for an empirically-founded and demonstrably effective model of communication. The resulting Methodology takes a behavioural approach which focuses on influencing groups.” Behavioural Dynamics Institute Animation by Cognitive Media
Continue ReadingHere’s a wonderful example of grass roots viral marketing, or is it? when you have a need to get as large an audience or following as possible… Start by (and the is the hardest part of all) with an original idea, something remarkable then make it easy for users to pass on links of your […]
Continue ReadingAlthough it’s about a year old, I just stumbled across this advert… Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves Plus the inflight safety video Mind you, Cebu Pacific have a novel way of keeping your attention during the safety video
Continue ReadingAlthough this has been on Youtube for over a year, I only stumbled across it this weekend, it’s incredible!!! Interview with Director Making of
Continue ReadingFor years I’ve lived a double life. In the day I do my job, I ride the bus, Roll up my sleeves with the hoi polloi. But at night I live a life of exhilaration, Of missed heartbeats and adrenaline, And, if the truth be known, A life of dubious virtue. I won’t deny I’ve […]
Continue ReadingLast Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / […]
Continue ReadingAt last, porn you can touch, this changes everything 😉 freedom from porn
Continue ReadingAs Adobe & Apple slug it out over the Flash plug, arguing who is more “Open” I stumbled across something today that made me smile. A week ago Adobe placed Ad’s in the broadsheets in the US saying they Love Apple, and that they love choice… but I really smiled when someone, somewhere out there […]
Continue ReadingI’ve seen a few of these types of things in my time, but this is the best I’ve ever seen!
Continue Readingmore Adolf Hitler adverts here
Continue Readingmore info here
Continue ReadingI stumbled across these pieces this morning. First a business card and a video ident sting for E4, both of which use the popular method of using a pattern encased in a square, but the third example uses a different approach, whereby the camera recognises any pre-stored image, in this case a photograph on a […]
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