Warning: Reading this blog could seriously damage your opinion of me
While very beautiful, the image above is not what I want a wearable from Apple (or any other manufacturer) to be, and I very much doubt Apple would produce it, not because they couldn’t, but because it doesn’t make sense, it doesn’t serve any additional purpose, users already have an iPhone in their pocket, why […]
Continue ReadingI’ve an iOS developers account, so I’ve been playing around with iOS7 for a month or so, and have to say it’s pretty good, there’s still a way to go yet and there’s still a few bugs to iron out, plus I’m glad to see the back of all that digital felt & leather! But that’s not why […]
Continue ReadingWhat’s your brand really worth to you? If you’re Coca Cola it’s a heck of a lot, in the past year alone Brand Finance estimate that Coke lost $9bn in Brand Value! In comparison BP and it’s recent Gulf of Mexico disaster lost $3.4bn in brand value last year, only a third of Coke’s loss? Does […]
Continue ReadingThere’s a iPod Touch advert on Wired’s homepage that’s very smart. Anyone not in the digital media industry, will likely look at the advert and not be overly impressed, but technically, this ad is very impressive, as it extends beyond what you assume is it’s frame, the iPod covers the menu bar above (which remains […]
Continue ReadingHere’s to the Crazy One. The misfit. The rebel. The troublemaker. The round peg in the square hole. The One Who Saw Things Differently. He wasn’t fond of rules. And he had no respect for the status quo. You can quote him, disagree with him, glorify or vilify him. About the only thing you can’t […]
Continue ReadingLooks like Apple are about to shake up and dominate another unsuspecting industry with the release of iWater… I guess in this instance the name iH2O wouldn’t work, as that would indicate adding iodine to the mix, not a good idea! Check out Scoopertino for more info you should follow me on Twitter
Continue ReadingI admit that I’m not one to shy away from hitting the install button and crossing my fingers (although I do always make a thorough back up… I’ve been using computers long enough to know that!) So I took the plunge, I paid my £20 to Apple for OS X 10.7, or in Marketing Speak, […]
Continue ReadingA good indicator that your advertising campaign is a success, is when parodies start appearing! (Thanks Carlo) you should follow me on twitter here
Continue ReadingIt was broadcast just once during the 1984 Super Bowl, but that’s all it needed, as when Ridley Scott directed Apple’s iconic and multi-award winning 1984 advert, he created an advert that captured the very essence of what Apple was at that time. The underdog, fighting against the tyranny of the corporate machine, hoping to […]
Continue ReadingContinued from a previous post… Why are digital magazines on the iPad already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October […]
Continue ReadingApple today showed off their latest bit of techno-lust, the MacBook Air and I must say it’s rather gorgeous. It’s lighter, slimmer and more powerful than ever, and it even costs less! Also worth noting is that they no longer give you the option replacing the harddrive with a flash drive, as flash drives now […]
Continue ReadingHow did I miss this little gem, if you bought Apple’s bluetooth Magic Mouse, then realised it didn’t have as much functionality of the wired USB Mighty Mouse, fear not, as MagicPrefs is here to save the day! (and yes I agree, they are ridiculously named products!)
Continue ReadingOver the weekend I installed the Developers version of iPhone OS 4 (one advantage of being an iPhone Developer), and I must say the multi-tasking is great, although unfortunately several of the apps I’d like to use and test it with haven’t released compatible updates yet… but regardless of that the I’ve found OS 4 […]
Continue ReadingAt last, porn you can touch, this changes everything 😉 freedom from porn
Continue ReadingI got a nice surprise an hour ago… my shiny new iPad arrived, woohoo! All I have to do now, is work out why I bought it 🙂
Continue ReadingAs Adobe & Apple slug it out over the Flash plug, arguing who is more “Open” I stumbled across something today that made me smile. A week ago Adobe placed Ad’s in the broadsheets in the US saying they Love Apple, and that they love choice… but I really smiled when someone, somewhere out there […]
Continue ReadingYou have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them […]
Continue ReadingThanks to Mary McKnight for posting this on her Facebook page!
Continue ReadingIn a keynote presentation to end all keynote presentations, Phil Schiller replaced Steve Jobs to introduce the revolutionary MacBook Wheel. Watch the video for more information. [vodpod id=Groupvideo.1939851&w=425&h=350&fv=file%3Dhttp%3A%2F%2Fwww.theonion.com%2Fcontent%2Fxml%2F92328%2Fvideo%26autostart%3Dfalse%26image%3Dhttp%3A%2F%2Fwww.theonion.com%2Fcontent%2Ffiles%2Fimages%2FNO_KEYBOARD_article.jpg%26bufferlength%3D3%26embedded%3Dtrue%26title%3DApple%2520Introduces%2520Revolutionary%2520New%2520Laptop%2520With%2520No%2520Keyboard] more about “Apple Introduces Revolutionary New La…“, posted with vodpod
Continue ReadingApple’s “Hello I’m a Mac & I’m a PC” isn’t as original as you might think. Here’s a jpeg a friend sent me a while back from a 1996 Mac Addict magazine, he sent it to me with the message “isn’t this how you used to look in 1996?” and regrettably I had to say […]
Continue ReadingAt first this may appear as an irrelevant press release, but upon reflection it’s actually very telling of how media relations are changing in light of social media & web 2.0 plus the effect it’s having on the live events industry. Although Apple appears to rely entirely on it’s website & blanket media advertising for […]
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