Warning: Reading this blog could seriously damage your opinion of me
I’m guessing (hoping) this is a way to get press coverage and get people talking, rather than Virgin’s new way of doing safety videos, although I could be wrong. Although as I’ve posted before, Air New Zealand and Cebu Pacific have their own unique ways for inflight safety demonstrations http://www.youtube.com/watch?v=DtyfiPIHsIg
Continue ReadingWith more and more of us having a mobile or tablet device within arms reach no matter where we are, you’d think that would give advertisers more opportunities to grab our attention, but the opposite maybe true. With DVR’s we pause live TV and watch it when we want, and more often that not we […]
Continue ReadingNow here’s a neat use for a lenticular poster
Continue ReadingHere’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK. If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged […]
Continue ReadingThere’s a iPod Touch advert on Wired’s homepage that’s very smart. Anyone not in the digital media industry, will likely look at the advert and not be overly impressed, but technically, this ad is very impressive, as it extends beyond what you assume is it’s frame, the iPod covers the menu bar above (which remains […]
Continue ReadingA clever advert, it concentrates on the benefits of using the product rather than the product itself, plus it’s witty, to the point and without doubt, it will be a hit with the wives, girlfriends, or women in general! Thanks to Unionversity for posting this you should follow me on twitter here
Continue ReadingIt was broadcast just once during the 1984 Super Bowl, but that’s all it needed, as when Ridley Scott directed Apple’s iconic and multi-award winning 1984 advert, he created an advert that captured the very essence of what Apple was at that time. The underdog, fighting against the tyranny of the corporate machine, hoping to […]
Continue ReadingContinued from a previous post… Why are digital magazines on the iPad already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October […]
Continue ReadingNo real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and marketing […]
Continue ReadingHere’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design Made […]
Continue ReadingAlthough it’s about a year old, I just stumbled across this advert… Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves Plus the inflight safety video Mind you, Cebu Pacific have a novel way of keeping your attention during the safety video
Continue ReadingFor years I’ve lived a double life. In the day I do my job, I ride the bus, Roll up my sleeves with the hoi polloi. But at night I live a life of exhilaration, Of missed heartbeats and adrenaline, And, if the truth be known, A life of dubious virtue. I won’t deny I’ve […]
Continue ReadingThat’s not a very nice thing to say about that girl… Oh what innocent times! 50 other examples of advertising in a bygone era here
Continue ReadingLike that ever worked! Can you even imagine the world of grief you’d get trying that one out!! Although they maybe right, she might follow, but only so she can see which car you arrived in, so she can scrawl dickhead in your paintwork… More outrageous cigarette adverts from a bygone era here
Continue ReadingEvery now & then you get a real masterpiece of video production, so here’s an exceptional piece of advertising. For an interview with the creators check out Creativity Online
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