Be Effective

As a classic INTJ through and through I hate ineffeciency, it’s a pet hate and I strive to remove it from many aspects of my business, but I’ve just spent a couple of very informative days brain storming & discussing future strategies for the Cordovan Group with the board members along with Prof David Drennan. David said something that really made me stop and think about a few things (To be fair, David said plenty of insightful stuff, but I’m only going to highlight one of them).

To be efficient is “to do things right”
To be effective is “to do the right things”

So while being efficient is all very well, being effective is far more important!