A week ago I purchased Malaria tablets online, unfortunately my GP got the amounts wrong on the prescription, he made it out for 24 tablets but I need 36, so he made an additional prescription today for 12 tablets, but I’m flying this evening, so there’s not enough time to order more online. So I dropped into a local pharmacy, 12 Malarone tablets £38! I bought twice as many online for only £52… how can a local pharmacy justify charging me 35% more!
I’m all for purchasing things from the little guy, keeping them in business when the large chain stores and brands come into town, but there’s a difference between bending backwards and bending over, if you take advantage of your customer base when they have no alternative, don’t expect them to be loyal to you, when they can choose a competitor.