Brendan Mitchell blog

Mindblown: a blog about philosophy.

  • The Name Game

    I’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company

  • Busking? There’s an App for That!

    Here’s a wonderful example of grass roots viral marketing, or is it? when you have a need to get as large an audience or following as possible… Start by (and the is the hardest part of all) with an original idea, something remarkable then make it easy for users to pass on links of your…

  • The AAA of Branding

    It’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow. Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story…

  • New Blog Icon Website

    OK I admit it’s nothing groundbreaking, but I just threw up a new Blog Icon website using Rapidweaver, took about 3hrs to knock up, most of which time was compiling the emails and comments I’d had from users that are using the blog icon. in case you have no idea what I’m on about, there…

  • Air New Zealand staff have nothing to hide

    Although it’s about a year old, I just stumbled across this advert… Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves [youtube http://www.youtube.com/watch?v=elD38pJX7iE&] Plus the inflight safety video [youtube http://www.youtube.com/watch?v=6gF8AY_IfTo] Mind you, Cebu Pacific have a novel way of keeping your attention during the…

  • Sour

    Jay sent me the link to this music video at the weekend assuming I’d like it, he was right, it’s wonderful, and 3 million other You Tube users think the same. Plus it would appear Pepsi were inspired by the idea for their Pepsi Refresh Project (One People) commercial “This music video was shot for…

  • 101010

    I slept in a little this morning, I got up just after 10, well it is Sunday… while shuffling into my living room pre-coffee I noticed sitting in my bay window a bowl of petunias, I don’t recall seeing them before, but as I said, this was pre-coffee, so I could have been mistaken, so I…

  • glif iPhone 4 Tripod Mount and Stand

    I’ve mentioned iPhone lens kits and tripod mounts before, but this is so simple and such a great idea! plus it’s an amazing case study for Kickstarter The glif needed $10K to get started, they launched on kickstarter Oct 3rd, they’re currently at $66K and they’ve still 27 days to go! [vimeo 15493382] More info at…

  • Most Blogs Ever Written Guinness Book of Records

    Darren Murph from Engadget awarded the Guinness Book of Records title of Most Prolific Professional Blogger, having written 17,212 individual posts (since surpassed). He’s probably written more posts in the past two weeks, than I have in the past two years! more info here

  • Air Guitar Meets Air Drumming Meets iPhone!

    The video says it all… available this month more info at AirJ [youtube http://www.youtube.com/watch?v=34WLYXLCV8w]

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