It’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow.
Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story and ethos
Authentic: You have to be genuine, you have to be true to what you say. Live your brand by practicing what you preach
Applicable: Your customers need a reason to use you or your service, to make a connection with you, you need to make a difference in their life
that’s all for today, more soon