Personal Identity – brendan mitchell

The AAA of Branding

Posted on October 18, 2010 by brendanmitchell

It’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow. Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story […]

The App Genome Project

Posted on August 16, 2010 by brendanmitchell

At the Black Hat Security Conference, Lookout unveiled the App Genome Project, which is the largest mobile application dataset ever created. In an ongoing effort to map and study mobile applications, the App Genome Project was created to identify security threats in the wild and provide insight into how applications are accessing personal data, as […]

Your Identity Matters!

Posted on January 6, 2009September 18, 2013 by brendanmitchell

There are those that label a personal domain name as a vanity domain, but I disagree… having a personalised number plate is vanity, owning a personalised URL is foresight… what’s the difference? I’ll give you an example. In an interview, a young woman of 16 said, I want to more famous than Persil Automatic, that […]