Tag: social media
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Unsocial Networks: Or why Facebook has got it wrong as Open Social is the Future
It’s 5am and the dawn chorus has started in my back garden, but I don’t mind, as it got me thinking (which is sometimes a bad thing), so I’m wide awake now! The future for social networks is portability, I want the same freedoms online that I have in the real world, I want to…
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Apple Announces Its Last Year at Macworld
At first this may appear as an irrelevant press release, but upon reflection it’s actually very telling of how media relations are changing in light of social media & web 2.0 plus the effect it’s having on the live events industry. Although Apple appears to rely entirely on it’s website & blanket media advertising for…
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Fakebook: Koobface Virus
If you use Facebook, then you should read this article from the BBC about the Koobface virus that has been playing havoc on Facebook. Below is a snippet of the article, but follow the link to read it all on the BBC site. ‘Koobface’ spreads by sending a message to people’s inboxes, pretending to be…
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Shift Happens, Are You Ready?
I recently found my notes from a presentation I gave 13 years ago, unfortunately I no longer have the presentation (not that I would have software that could open it now even if I could find it). You need to remember that at the time a 56k modem was considered warpdrive access to that little…
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Got Something to Say?
I got your press release, I wouldn’t change a single word… and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press…
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Can Stephen Fry kill a gadget?
For one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a…
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Networking or Not Working
In today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do…
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And the Beat Goes On with Beatcast TV
A good friend of mine, Matt Francis, was discussing an idea he had to create an online independent music channel, but was looking for an easy way to create a forum platform. I suggested he use ning. Within a couple of days, Matt had jumped head first into ning and has created an amazing music…
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I can’t get no…
Go on admit it, you know you jutted your lips out just then and said “mmm, mmm, mmm satis-fact-shun” Well maybe you can now… if you have a niggle about something, or want to ask the guys that actually make the products you’re using, check out Get Satisfaction What better way is there for a…
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Marketing or Publicity?
Well, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than…