Brendan Mitchell blog

Category: Brands & Marketing

  • Digital Adverts More Effective Than Static Print Adverts

    No real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and marketing…

  • The Verizon Waltz

    It wasn’t long ago that Verizon were parodying Apple’s “There’s an App for That” adverts, in order to gain subscribers from AT&T to their own network, but it appears the two network giants have made up and become friends in their latest joint advert! Or maybe they’re both worried about the latest T-Mobile advert, which…

  • If Ad Agencies Did Birthdays

    Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the…

  • Who Trusts You With Their Name

    This was originally written Wednesday 1st December. I’m currently on my way to Heathrow Airport… I received a phone 4hrs ago, I had no idea at the time that it would result in my being in Lisbon this evening. I won’t go into details, suffice to say, a colleague I’ve not seen in ages, has…

  • Smell Like a Monster

    [youtube http://www.youtube.com/watch?v=zkd5dJIVjgM] if you have no idea what this is about then watch the video below [youtube http://www.youtube.com/watch?v=owGykVbfgUE&NR]

  • The First Car Recycling Drop Box

    Here’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design Made…

  • Tiny Ant People Build City

    Jay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size! [youtube http://www.youtube.com/watch?v=Nb5GpV_LUuU] more info at Coachella…

  • Behavioural Dynamics Methodology Explained

    Here’s a great video explanation of Behavioural Dynamics given by Nigel Oakes “The BDI Methodology was originally developed in response to the need for an empirically-founded and demonstrably effective model of communication. The resulting Methodology takes a behavioural approach which focuses on influencing groups.” [youtube http://www.youtube.com/watch?v=AB28IJbvbe0] Behavioural Dynamics Institute Animation by Cognitive Media

  • Busking? There’s an App for That!

    Here’s a wonderful example of grass roots viral marketing, or is it? when you have a need to get as large an audience or following as possible… Start by (and the is the hardest part of all) with an original idea, something remarkable then make it easy for users to pass on links of your…

  • Air New Zealand staff have nothing to hide

    Although it’s about a year old, I just stumbled across this advert… Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves [youtube http://www.youtube.com/watch?v=elD38pJX7iE&] Plus the inflight safety video [youtube http://www.youtube.com/watch?v=6gF8AY_IfTo] Mind you, Cebu Pacific have a novel way of keeping your attention during the…