No real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and…
It wasn’t long ago that Verizon were parodying Apple’s “There’s an App for That” adverts, in order to gain subscribers from AT&T to their own network, but it appears the two network giants have made up and become friends in their latest joint advert! Or maybe they’re both worried about the latest T-Mobile advert,…
This was originally written Wednesday 1st December. I’m currently on my way to Heathrow Airport… I received a phone 4hrs ago, I had no idea at the time that it would result in my being in Lisbon this evening. I won’t go into details, suffice to say, a colleague I’ve not seen in ages,…
Here’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design…
Jay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size! [youtube http://www.youtube.com/watch?v=Nb5GpV_LUuU] more info at…
Here’s a great video explanation of Behavioural Dynamics given by Nigel Oakes “The BDI Methodology was originally developed in response to the need for an empirically-founded and demonstrably effective model of communication. The resulting Methodology takes a behavioural approach which focuses on influencing groups.” [youtube http://www.youtube.com/watch?v=AB28IJbvbe0] Behavioural Dynamics Institute Animation by Cognitive Media
Although it’s about a year old, I just stumbled across this advert… Ground Crew, Pilots, Air Hostesses, body paint, need I say more? Let’s just that Air New Zealand are being upfront about themselves [youtube http://www.youtube.com/watch?v=elD38pJX7iE&] Plus the inflight safety video [youtube http://www.youtube.com/watch?v=6gF8AY_IfTo] Mind you, Cebu Pacific have a novel way of keeping your attention during…