The 80% Rule

Working flat out? Have too much to do? What can you do about it? Put your prices up, because you’re under charging!

You’ll probably lose some clients, but with the extra capacity you’ll be able to deliver higher quality solutions, thus better value for the clients you retain. A good balance is 80% capacity, but you decide. You’ll have the same overall profit, your clients will benefit from you doing this and so will you!