I was having a conversation just now and it reminded me of a sketch from the BBC Three animated series entitled Monkey Dust
In this sketch the Advertising Agency Labia, are pitching “New Truth” to a Government Ministry that has to deliver some bad news!
“By reclassifying things that aren’t entirely bad as things that are very nearly very good, you can achieve a significant re-emphasis of the good / bad ratio. We call it New Truth … it’s up to ten times better than old truth.”
[youtube http://www.youtube.com/watch?v=asFU5ReztXU]