Warning: Reading this blog could seriously damage your opinion of me
I’m often surprised by how many times I’ve been asked by friends & clients to help them name a business or service, as they believe, once they have the name sorted, everything else will fall into place, but this isn’t the best way to do it (but it can work sometimes). What comes first the […]
Continue ReadingWhen you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable! (for […]
Continue ReadingI’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company
Continue ReadingIt’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow. Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story […]
Continue ReadingYou have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them […]
Continue ReadingThis is pure f***king genius!! There isn’t a designer in the world that won’t relate to this! created using www.xtranormal.com
Continue ReadingIf you’re trying to sell sushi, you don’t market it as cold dead fish
Continue ReadingI dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card. If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you […]
Continue ReadingID Gator™ is calling for Beta Testers, if you’re interested then drop them a line with a subject title along the lines of “I want to be a guinea pig” to betatesters@idgator.com
Continue ReadingWithin 24hrs of announcing his Twitter account, the Dalai Lama has amassed 13,450 followers… Surely that must have set a new Twitter record! Why choose Twitter: “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.” So now there really is no excuses for […]
Continue ReadingThere are those that label a personal domain name as a vanity domain, but I disagree… having a personalised number plate is vanity, owning a personalised URL is foresight… what’s the difference? I’ll give you an example. In an interview, a young woman of 16 said, I want to more famous than Persil Automatic, that […]
Continue ReadingIf you use Facebook, then you should read this article from the BBC about the Koobface virus that has been playing havoc on Facebook. Below is a snippet of the article, but follow the link to read it all on the BBC site. ‘Koobface’ spreads by sending a message to people’s inboxes, pretending to be […]
Continue ReadingThe bigger they are, the harder they fall… plus they’re likely to move a lot slower too Large name brands face a dilemma, the bigger they become the harder it is to protect their brands, gone is the time when they simply bought every URL iteration of their name to protect themselves online. With the […]
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