{"id":799,"date":"2009-08-26T12:38:41","date_gmt":"2009-08-26T12:38:41","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=799"},"modified":"2009-08-26T12:38:41","modified_gmt":"2009-08-26T12:38:41","slug":"le-roi-est-mort","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=799","title":{"rendered":"Le Roi est Mort"},"content":{"rendered":"<p>In my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn&#8217;t been referring to &#8220;Return On Investment&#8221; as everybody thought, but &#8220;Risk Of Investment&#8221; that got their attention!<\/p>\n<p>Upon jumping back &amp; going through the presentation again, the audience understood exactly where I was coming from &amp; the importance of what I was saying. Don&#8217;t get seduced by only looking at the high returns, weight up the possible costs of damaging your Brand &amp; reputation, especially if you are aligning yourself with another brand.<\/p>\n<p>There are times you have to take the risk and go with your convictions, that&#8217;s where RONI comes in &#8220;Risk Of Not Investing&#8221;. Seth wrote a <a title=\"Competing with the singleminded\" href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2009\/08\/competing-with-the-singleminded.html\" target=\"_blank\" rel=\"noopener\">great piece<\/a> this morning that&#8217;s entirely about RONI.<\/p>\n<p>Yes, absolutely, you could lose everything if you risk it all and go with your gut feeling, but you could still lose everything if you do nothing. If a competitor is hell bent on pushing forwards when you&#8217;re content to sit still, don&#8217;t be surprised when they win.<\/p>\n<p>&#8220;You can never defeat a man, with nothing to lose&#8221;<\/p>\n<p>So go for it! what have you got to lose?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn&#8217;t been referring to &#8220;Return On Investment&#8221; as everybody thought, but &#8220;Risk Of Investment&#8221; that got their attention! Upon jumping back &amp; going through the presentation again, the audience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,12,2,22],"tags":[264,5,266,268,46],"class_list":["post-799","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-brands-marketing","category-drivel","category-not-what-you-think","tag-digital-brand-protection","tag-leading","tag-roi","tag-roni","tag-seth-godin"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=799"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/799\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}