{"id":338,"date":"2012-12-22T13:11:42","date_gmt":"2012-12-22T13:11:42","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=338"},"modified":"2012-12-22T13:11:42","modified_gmt":"2012-12-22T13:11:42","slug":"make-your-business-viral-not-just-your-campaigns","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=338","title":{"rendered":"Make Your Business Viral, Not Just Your Campaigns"},"content":{"rendered":"<p>A campaign can give your product &amp; service exposure, but it can&#8217;t make your business a success, only your customers can do that.\u00a0If your campaign goes viral, great, but if your business or offerings aren&#8217;t as well, then the campaign was probably pointless. You want people talking about how good your product is, not how good your viral campaign was.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campaign can give your product &amp; service exposure, but it can&#8217;t make your business a success, only your customers can do that.\u00a0If your campaign goes viral, great, but if your business or offerings aren&#8217;t as well, then the campaign was probably pointless. You want people talking about how good your product is, not how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[15,28,46,29],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","tag-networking","tag-publicity","tag-seth-godin","tag-viral"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=338"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}