{"id":2895,"date":"2012-04-27T13:23:23","date_gmt":"2012-04-27T13:23:23","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=2895"},"modified":"2012-04-27T13:23:23","modified_gmt":"2012-04-27T13:23:23","slug":"defining-a-fan","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=2895","title":{"rendered":"Defining a Fan"},"content":{"rendered":"<p>A short film exploring the roles of fan culture and their importance to brands.<\/p>\n<p>Personally I think Aaron Bogucki nails the definition of a fan by saying &#8220;A fan is someone that finds something so inspirational that they alter their lifestyle to support it&#8221;<\/p>\n<p>An important takeaway is that big brands need to respect that for someone to be a real fan and possible advocate, they need to do so freely and without pressure or coercion.<\/p>\n<p>created by <a title=\"We are amplify\" href=\"http:\/\/www.weareamplify.com\/\" target=\"_blank\" rel=\"noopener\">we are amplify<\/a><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FanCulture: The Evolution of Influence\" src=\"https:\/\/player.vimeo.com\/video\/41129290?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A short film exploring the roles of fan culture and their importance to brands. Personally I think Aaron Bogucki nails the definition of a fan by saying &#8220;A fan is someone that finds something so inspirational that they alter their lifestyle to support it&#8221; An important takeaway is that big brands need to respect that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[135,766,17],"class_list":["post-2895","post","type-post","status-publish","format-standard","hentry","category-brand-building","tag-brands-marketing","tag-fan","tag-social-media"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2895"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/2895\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}