Here’s a novel way of positively implementing facial recognition software for an advertising campaign by Plan UK.<\/p>\n
If the poster recognises you as a woman (90% success rate), then it displays a video highlighting how women around the world are denied choices based solely on their gender, with a call to action to become engaged in the plan. If it believes you’re a guy, you’re not shown the advert but instead presented statistics on the problem, turning the table and driving home the message that as a man you’ve now experienced what it’s like to have your freedom of choice taken away purely down to your gender.<\/p>\n
Neat idea that should garner plenty of press coverage and undoubtedly get a few people hot under the collar, but that’s a good thing!<\/p>\n