{"id":275,"date":"2008-11-27T22:09:06","date_gmt":"2008-11-27T22:09:06","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=275"},"modified":"2008-11-27T22:09:06","modified_gmt":"2008-11-27T22:09:06","slug":"can-stephen-fry-kill-a-gadget","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=275","title":{"rendered":"Can Stephen Fry kill a gadget?"},"content":{"rendered":"

For one answer click this link<\/a> to the BBC dot.life article by Rory Cellan-Jones<\/p>\n

It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand!<\/p>\n

There’s been a lot of press about the Obama Campaign utilising web 2.0 in the run up to the election, although it will be interesting to see if they continue to use Twitter & the likes as much after the campaign, odd’s on they don’t, but that’s a another conversation!<\/p>\n

Social networks & web 2.0 services such as Twitter make the individual very powerful, and it doesn’t take long for an opinion or rumour to ripple out across a network, as per the Korean proverb “Whether it be a grain of sand or a rock, in water they both sink alike.” So size doesn’t matter as much anymore, what matters now is who’s talking & more crucially who’s listening. It’s important that businesses listen in on what is being said, plus essential they are actively in there themselves. Blanket marketing & advertising doesn’t work as effectively as it used to, we all place a recommendation from a colleague far higher than an anonymous advert, when the likes of Stephen Fry, whom is held in great esteem & is loved by his fans & followers (I’m one of them), gives an opinion on a product, we listen, because we trust him.<\/p>\n

And there in lies the rub people, you have to be trusted, but trust takes time, you have to put in the effort and you have to be open & transparent in your opinions and take a genuine interest in what people are saying. You can’t fake it, Stephen Fry is no fake, he’s honest & open, plus he’s probably mortified that he has the power to make or break a gadget, but as “with great power comes great responsibility”, and I for one would trust Mr Fry with this power.<\/p>\n

Here’s a link to Stephen Fry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,26],"tags":[4,38,28,17,68,18,19],"class_list":["post-275","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","category-tech-stuff","tag-guru","tag-pr","tag-publicity","tag-social-media","tag-stephen-fry","tag-twitter","tag-web-20"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=275"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/275\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}