{"id":1916,"date":"2011-01-19T13:57:10","date_gmt":"2011-01-19T13:57:10","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1916"},"modified":"2011-01-19T13:57:10","modified_gmt":"2011-01-19T13:57:10","slug":"if-ad-agencies-did-birthdays","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1916","title":{"rendered":"If Ad Agencies Did Birthdays"},"content":{"rendered":"<p>Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They&#8217;ve managed in a subtle way to show that they know what they&#8217;re talking about and how with their approach they can help future clients achieve the same results, but rather than showcasing a large campaign, they&#8217;re created a client case study of a child&#8217;s birthday party!<\/p>\n<p>And of course, the proof is in the pudding, the video is itself becoming viral, genius!<\/p>\n<p>[youtube http:\/\/www.youtube.com\/watch?v=dRDhx8Lo37E]<\/p>\n<p>I first saw this in Phil&#8217;s <a title=\"Unionversity\" href=\"http:\/\/www.unionversity.com\" target=\"_blank\" rel=\"noopener\">Unionversity<\/a> site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They&#8217;ve managed in a subtle way to show that they know what they&#8217;re talking about and how with their approach they can help future clients achieve the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,36],"tags":[642,66,28,29],"class_list":["post-1916","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","category-fun","tag-john-st","tag-online-video","tag-publicity","tag-viral"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1916"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1916\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}